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Commercial Real Estate Photography

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Patricia Currians
Commercial Real Estate Photography

Commercial Real Estate photography is essential to showcase the interior, exterior, and other features of a property. For example, an industrial property can be difficult to market because of its unsightly exterior. However, with the help of a commercial real estate photographer, you can highlight the unique features of the property and show potential buyers how to divide up the space. Industrial properties can be used for many different purposes, from storage to manufacturing and office space.


Commercial real estate photography requires different skills and tools than residential real estate photography. Proper lighting and layout knowledge are necessary, as well as knowledge of editing software. There are freelance photographers and professional photography companies that offer commercial real estate photography services. Make sure to do your homework and get all of the facts and details about the service before commissioning a project. You should also consider the monetary and legal aspects before committing to any commercial real estate photography.


The price of commercial real estate photography depends on how complex the property is. Some photographers charge a fixed fee, while others charge a fee based on the square footage. Professional fees are usually higher for larger properties. It is important to note that you should not charge more than a reasonable price, as pricing can fluctuate based on the number of photos needed.


Pricing is a difficult decision. In the US, a photographer may charge $250-$1,000 for a real estate photography job, while a commercial real estate photographer in Utah may charge $130. The price differential is significant in the US, but small town photographers can charge a reasonable rate. It is advisable to check the annual sales report to determine whether increasing rates every few months is justified. However, raising prices more than three times a year can confuse clients and make your business seem inconsistent.


Commercial real estate photography is a complex process that requires precision and attention to detail. It involves taking shots from different angles and heights. It also requires the careful consideration of the weather and other factors. Proper lighting will make photos look more realistic. Choosing a time of day for the shoot is also crucial. For example, a property facing north won't receive any direct sunlight, so it is best to take photos at dusk or under an overcast sky.


Having a solid portfolio is essential for commercial real estate photographers. PhotoUp's free website building tool allows you to create an online portfolio for free. While this can be a time-consuming task, it will pay off in the long run. A good portfolio will draw attention to your work and increase your chances of securing clients. The more exposure your commercial real estate photographs have, the more likely they will be offered.


Austin Apartment Photography have years of experience. Although it might seem like a great idea, there's a steep learning curve if you plan to take commercial real estate photography on your own. You'll need to budget for the right equipment, and you'll need to spend time learning the ins and outs of the business. However, taking on the task yourself can save you a lot of money in the long run.


Using aerial shots, also known as drone photography, is another way to capture the best aspects of the property. These types of photographs are ideal for highlighting the exterior and interior of a property. However, drones may require a special license and operators need to be aware of no-fly zones. Regardless, commercial real estate photography is an essential part of real estate marketing.

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Patricia Currians
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