Google My Business Verification: What is it and Why Do You Need it?
What is Google My Business Verification?
Google My Business verification is the process of proving to Google that your local business exists and that you are authorized to manage its listing. Once your listing is verified, you'll be able to make changes to your business name, address, hours, website, and more. Plus, verified listings are significantly more likely to appear in Maps and Search results than unverified listings. In other words, if you want your local business to be found online, then verification is essential.
There are two ways to verify your Google My Business listing: by phone or by mail. With phone verification, Google will call your business and provide you with a code that you'll need to enter into your listing. Mail verification works similarly; however, instead of calling your business, Google will send a postcard with a verification code to your business address. Once you receive the postcard (which can take up to 2 weeks), just log into your GMB account and enter the code. You can also contact a digital marketing agency to help you get a verified GMB listing.
Why You Need Google My Business Verification
There are three main benefits of getting your GMB listing verified: improved visibility in Maps and Search results, increased customer trust, and access to powerful features.
Improved Visibility
As we mentioned earlier, verified GMB listings are significantly more likely than unverified listings to appear in both Search and Maps results—which means more people will see your business when they're looking for products or services like yours. In fact, one study found that 85% of consumers use online search engines (like Google) when they're looking for local businesses—so if you're not visible in those results, then you're missing out on a lot of potential customers!
Increased Customer Trust
When customers see that your GMB listing is verified—i.e., that somebody at Google has physically checked that your business exists at the address listed—it builds trust. And when customers trust your business, they're more likely to buy from you. That's why GMB verification can be such a powerful marketing tool; not only does it help improve visibility and drive traffic to your listing, but it also helps increase sales by building trust with potential customers.
Access To Powerful Features
In addition to improved visibility and increased customer trust, GMB verification also gives you access to some powerful features—features that can help further increase visibility and drive even more traffic (and sales) to your listing. For example, once your listing is verified red dotted “Ad” pins will start appearing next to it in Maps results; clickable links for things like directions and bookings will also become available; and customers will be able view popular times at your location right from the listing itself! All of these features can help improve the click-through rate (CTR) for your GMB listing—i.e., the number of people who click on it when they see it in Search or Maps results—which can lead directly to increased traffic (and sales) for your local business.
Tips for Maintaining Your Google My Business Profile
Your Google My Business (GMB) profile is one of the most important tools you have to manage your online presence. Not only does it appear in search results, but it also provides customers with key information about your business, such as your hours, location, and contact information. There are digital marketing company out there that offer GMB management.
Given how important your GMB profile is, it's vital that you keep it up-to-date and accurate. Here are a few tips to help you maintain your GMB profile:
1. Claim and verify your listing. The first step to maintaining your GMB profile is claiming and verifying your listing. If you haven't already done so, you'll need to create a GMB account and then follow the verification process. Once your listing is verified, you'll be able to edit your business information and add photos, videos, and other content.
2. Keep your business information accurate and up-to-date. It's important that the information on your GMB listing is accurate and up-to-date. This includes your hours, location, contact information, and business description. Be sure to regularly check your listing for any changes that may need to be made.
3. Add photos and videos. Photos and videos are a great way to show potential customers what your business is all about. Be sure to add high-quality photos and videos that accurately represent your business. You can also use photo tagging to highlight specific features of your business or products.
4. Respond to reviews. Reviews are an important part of your GMB profile as they provide potential customers with insights into what others think of your business. Be sure to promptly respond to all reviews—both positive and negative—and take any necessary actions to resolve any issues that may be raised.
5. Use postcards for verification. If you're having trouble verifying your GMB listing using the standard methods, you can always use postcards for verification purposes. To do this, simply request a postcard from Google My Business support and then follow the instructions on the card to verify your listing.
Business owners nowaday hire digital marketing consultants to execute all of these steps and manage Google listing without the hassle.
Your Google My Business profile is one of the most important tools at your disposal for managing your online presence—so it's important that you take the time to keep it accurate and up-to-date! By following the tips above, you can ensure that potential customers will always have the most recent information about your business—including hours, location, contact details, and more!
The Benefits of a Verified Google My Business Profile
If you own or manage a business, it's essential to have a verified Google My Business (GMB) profile. GMB is a free platform offered by Google that allows businesses to control their online information and interact with customers. A verified GMB profile gives your business credibility and can improve your visibility in search results, helping you to attract more customers. You can also seek help from companies that offer digital marketing services.
Improved Visibility in Search Results
One of the most significant benefits of having a verified GMB profile is that it can help improve your visibility in search results. When potential customers search for businesses like yours on Google, your GMB listing may appear in the search results. Having a verified GMB listing makes your business look more credible and can help you to stand out from unverified or unclaimed listings.
The ability to Respond to Reviews
Another great benefit of having a verified GMB profile is that it allows you to respond publicly to customer reviews. This is important because it shows potential customers that you care about your online reputation and are willing to address any concerns that may arise. Responding to reviews also allows you to build rapport with customers and create repeat buyers.
Insights on How Customers Find You
GMB provides valuable insights on how customers find your business listing. This information can help you understand which marketing tactics are working and which ones need to be improved. Additionally, GMB insights can show you what times of day or week are busiest for your business, so you can better staff your business during those times.
As a business owner or manager, it's critical to have a verified Google My Business profile. GMB is a free platform that offers many benefits, including improved visibility in search results, the ability to respond to customer reviews, and insights on how customers find your listing. A verified GMB profile gives your business credibility and can help attract more customers.
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