Giving Tuesday is a global day of giving that takes place on the Tuesday following Thanksgiving in the United States and the Monday following Christmas in Canada. The day was created to provide an alternative allowing counterbalancing consumerism on Black Friday and Cyber Monday, as well as to extend the holiday spirit of giving beyond Christmas.
The idea behind Giving Tuesday is to get people thinking about what they can do for those less fortunate than themselves at this time of year and throughout the year.
The Best Way to Run a Successful Giving Tuesday Campaign:
Giving Tuesday is a global day of giving fueled by the power of social media and collaboration. It was started in 2012 when a group of marketing professionals wanted to create a day that would unite all charitable organizations around the world.
Giving Tuesday is held every year on the Tuesday following Thanksgiving in the United States. It follows Black Friday and Cyber Monday, which are days when retailers offer great deals to encourage shoppers to buy more products. Giving Tuesday offers an opportunity for people to give back by donating or volunteering their time or money.
The goal is that on Giving Tuesday, donors will donate money or volunteer their time to help those in need and want to inspire others to do the same.
The best way to run a successful Giving Tuesday campaign is by following these steps:
- Choose a cause that you are passionate about or one that aligns with your values.
- Plan your strategy and timeline ahead of time.
- Promote your campaign on social media platforms, email lists, and other channels that you use for marketing.
5 Best Tips to Run a Successful Giving Tuesday Campaign:
Giving Tuesday is a global day of giving fueled by the power of social media and collaboration. It has been celebrated in the U.S. and around the world since 2012, with events taking place each year on the Tuesday after Thanksgiving, also known as Cyber Monday.
Best Tips to Run a Successful Giving Tuesday Campaign:
- Make it personal
- Create shareable content
- Have a clear call to action
- Use social media to your advantage
- Make it easy for those who want to donate