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An Unconventional Guide on Brand Equity

TYC Communication
An Unconventional Guide on Brand Equity

Brand equity helps a company to create value for a particular product and create positive perceptions and demand for that specific product. It is useful in association with a customer to the brand. Brands with brand equity are more respected in the market and help the manufacturer sell its product easily and quickly. Brand equity affects the psychology of the consumer and tells about a company's performance. It makes a product more reachable and attractive to the customer. Businesses and companies spend a lot on marketing their products to raise the brand equity of their products. The Top Branding Agency in Delhi can help you create brand equity for your products.

How can you build equity for your brand?

1) Using OTT platforms 

In this digitalized world, people are using OTT platforms more and more. OTT platforms can be used to create a direct link with customers through live and on-demand video creation. The Top Branding Agency in Delhi is the best place to build brand equity for your brands.

2) Podcasting 

Podcasting is a new form of media, and it is growing fast. It can be an unconventional medium to create content about brands and products. More and more people are watching and listening to podcasts, which is also a cheaper way to build brand equity.

3) Instagram and Facebook 

Instagram and Facebook, as we are well aware, have a large number of users. These platforms, along with Twitter and YouTube, can be effectively used to market your product and create brand equity. It is cheaper than many other conventional methods of building brand equity.

4) Digital videos 

This is the era of digital videos. Once a video is created and put online, it is there forever. Digital videos are an excellent means of building brand equity unconventional. They cost nothing. You should research and create a compelling video to make a lasting effect on the users who like your videos.

5) Influencer marketing can help. 

This digital world has plenty of influencers on offer. Companies use influencer marketers to create awareness and reach the consumers of their products. Influencers charge a set amount of money to make videos on your company's brand and thus create brand equity. You can choose an influencer that has many followers and who creates good-quality content.

6) Seminars and sessions 

Many businesses use the help of good speakers. You can use their support to create brand equity for your product. You can ask the speaker to hold a seminar on a particular product or service. People often choose products used or marketed by their favourite speaker. There are many branding agencies available in Delhi, but you should go for the Top branding Agency in Delhi.


Brand equity is beneficial for the company as well as the consumer. There is conventional well as unconventional methods of creating brand equity. The above-mentions techniques to build brand equity through unconventional methods will help develop your brand equity for a particular product. The Media Relations Agency in Delhi is helping companies to create brand equity for their products through marketing.

TYC Communication
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