10 Business Functions That Are AI-Ready

At a macro level, artificial intelligence (AI) is still in the early stages of adoption in most organisations. However, most leaders are too excited to use AI in their company's business functions to realise its extraordinary benefits. While we can't know how AI and machine learning will ultimately affect business functions, here are ten business functions that can use AI.

1. Marketing

If your business isn't using artificial intelligence in its marketing, it's already falling behind. Artificial intelligence can not only help with marketing strategies but also help execute those strategies. AI already categorises customers based on interests or demographics, can target ads to them based on browsing history, powers recommendation engines, and is a key tool for giving customers exactly what they want when they want it. Using chatbots for marketing is another way to use AI. These bots can help solve problems, recommend products or services, and support sales. AI also supports marketers by analysing consumer behaviour data faster and more accurately than humans. These insights can help companies adjust their marketing campaigns to be more effective or better plans for the future.

2. Sale

There is certainly a human side to selling products and services, but AI can provide sales professionals with insights that can improve the sales function. AI helps improve sales forecasts, anticipate customer needs and improve communication. Smart devices can help salespeople manage their time and determine who, when, and which customers might be ready to convert.

3. IT Operation & Maintenance

AIOps is often the first experience for many organisations implementing AI internally. Gartner defines AIOps as machine learning and data science application to IT operational problems. Many daily processes are automated using artificial intelligence, such as analysing errors in IT system logs and IT system management functions. This can help identify problems so that IT teams can proactively fix all IT systems before failure. AIOps help improve system performance and services as IT systems become increasingly complex.

4. Human Resources

Is there a place for machines in business functions that name people? Yes! AI has the potential to transform many HR activities, from recruiting to talent management. AI can help you increase efficiency and save money by automating repetitive tasks, but it can do much more. PepsiCo uses Vera, the bot, to call and interview candidates for open sales positions. Talent expects their employers to provide a personalised experience, just as they are used to when shopping and entertaining. Machine learning and artificial intelligence solutions can help ensure this. In addition, AI can help HR departments make data-driven decisions and streamline the candidate screening and hiring process. Chatbots can also answer many frequently asked questions about company policies and benefits.

5. Contact Centres

Organisations that use artificial intelligence technology to augment rather than replace humans with these tasks are the ones that get AI right. The organisation's contact centre is another area of ​​business where artificial intelligence is already being used. These hubs collect vast amounts of data that Organisations can use to learn more about customers, predict customer intent, and improve customer “next best actions” to increase customer engagement. Unstructured data collected from contact centres can also be analysed using machine learning to identify customer trends and improve products and services.

6. Maintenance of Buildings

Another way AI is already at work in businesses is by helping facility managers optimise energy consumption and occupant comfort. Building automation uses artificial intelligence to help manage buildings and control lighting and heating/cooling systems and uses IoT devices, sensors, and computer vision to monitor buildings. Based on the data it collects, the AI ​​system can adjust the building's systems to match the number of occupants, the time of day, and more. Artificial intelligence helps facility managers improve the energy efficiency of buildings. Another component of many of these systems is building security.

7. Manufacturing

Heineken uses data analytics at every stage of the production process, from the supply chain to tracking inventory on store shelves. Predictive intelligence can predict demand and increase or decrease production, and equipment sensors can predict maintenance needs. AI helps flag problem areas in the manufacturing process before costly problems arise. Machine vision can support quality control processes.

8. Accounting & Finance

Many organisations see the promise of lower costs and improved operational efficiency as the main attraction of artificial intelligence in the workplace. According to consulting firm Accenture, robotic process automation can deliver great results in these areas of the accounting and finance industry and industries. AI in accounting will free financial professionals from repetitive tasks to focus on higher-level activities while also helping reduce errors. AI can also provide organisations with real-time status of financial conditions, as it can monitor communications using natural language processing.

9. Customer Experience

Another way AI technologies and big data are being used today is to improve the customer experience. Luxury fashion brand Burberry uses big data and artificial intelligence to improve sales and customer relations. The company collects customer data through loyalty and rewards programs, which they then use to make customised recommendations whether customers shop online or in-store. Innovative chatbots during industry events are another way to ensure a first-class customer experience.

10. Research & Development (R&D)

What about AI as an innovation tool? It can help us gain insight into virtually any industry, including healthcare and pharmaceuticals, finance, automotive and more, while efficiently and accurately gathering and analysing vast amounts of information. That and machine learning can help us explore problems and develop solutions we've never thought of before. AI can automate many tasks, but it will also open the door to discoveries and ways to improve products and services and perform tasks. AI can help R&D operations become more strategic and efficient.

Bottomline

AI has now become an invincible force that can control the whole universe. Considering its current popularity and significance, it even has the influence in this world to subvert it upside down. Adapting to these changes and integrating them into your life and business is the only way to live and thrive personally, professionally and financially. So start integrating super powerful AI Services & solutions into your business and see the change in your life takes new turns towards the pinnacles of success,