Sign in

How to design your custom pull-up banners?

How to design your custom pull-up banners?

Pull-up banners are a powerful and affordable marketing tool ideal for enhancing your presence at any event. These vast banners, which are also simple to transport, simple to set up, and reasonably priced, are excellent for drawing attention from onlookers.

The content on your pull-up banner must still be carefully developed to convey your intended message and advance your marketing objectives, just like any other promotional material.

This post will discuss a few straightforward guidelines for creating an arresting, informative pull-up banner.

Describe the pull-up banner:

The cloth banner and supporting mechanical components make up a pull-up banner, often called a retractable banner. The pull-up banner is coiled within the metal base when delivered to you. Once the banner has been "pulled up," you may support it with another metal strut from the kit after unraveling it from within the base.

Tall, independent banners known as pop-ups can be set up without special tools. To accommodate every need, they come in a variety of sizes. Pull-up banners are typically two meters (200 cm) tall, although they can also be made in smaller sizes, like 160 cm.

Presentation items like this are frequently used at trade shows and exhibits. However, some companies could also utilise them as marketing supplies or increase their market visibility. Pull-up banners are convenient for enterprises that regularly up and dismantle the banner, such as when they travel to several events.

Custom pull-up banners are still a popular choice since they are affordable and long-lasting. But when it comes to your design, it might be a little overwhelming. The factors that will elevate your pull-up banner from average to spectacular have been revealed to make the procedure more straightforward.

Application - Where do you use it?

Consider how and why your banner will be utilized before starting its design. Consider the message you are attempting to express first. Are you seeking to increase brand recognition for your business, tell your audience about a new product, or draw attendees to your booth at an event? Even if you're working from home, you could be attempting to convey the atmosphere of an office while on camera.

Your decisions about the material you want to include—such as pictures of new items or details about your business—will be influenced by the answers to these questions.

Next, think about who will see your unique banner. Who will be closest to whom? How much time do you anticipate visitors will spend seeing your banner? The responses determine design factors like font size and the amount of text to use. It is preferable to use large type, brief captions and possibly more images on your banner, as opposed to a lot of tiny text that is difficult to read if you want it to attract passersby's attention, for instance.

You may begin to consider your banner's overall design once you clearly understand its purposes and placement.

Size of the banner

Our pull-up banners come in a variety of sizes at Evans Graphics. We use a conventional banner that is 2000mm long and 800mm wide.

Branding and logo

Your audience must identify your brand with your personalized banner, just like they should with other marketing materials. This is why we advise placing your logo at the top of the banner, about at eye level, as this is frequently where your audience will first glance. Ensure the most crucial information is concise and visible to onlookers by placing the critical message immediately below this.

Your roller banner should also include facts about your business, such as a website or phone number. People typically scan the bottom of a banner for this type of information, so a text size of around 36 is frequently adequate.


One of the critical components of your design may be the images on your pull-up banner. Not only is it essential to use eye-catching graphics, but the type and qualities of the picture are also crucial. To maintain sharpness and prevent it from occurring when photographs are enlarged, we require that your images be at least 300 dpi. Additionally, a CMYK colour profile must be used to store and export images. By doing this, we can guarantee that the banner's visuals will closely resemble your on-screen design.

Preserving your pull-up banner

We advise just using your pull-up banner inside to prolong its life. Nevertheless, they can be utilized momentarily in windless and dry situations.

Avoiding windy or damp weather is often the best thing you can do to protect your banner. Wind and water both have the potential to tip over a banner and cause corrosion or other damage to the lamination.


It's crucial to utilize legible typefaces while employing text. This makes your banner seem cleaner and enables faster reading, which is essential for your pull-up banner to be effective. Non-serif fonts are often considered the best practice since they are easy on the eye.

Another crucial aspect of your banner is the font size. Again, you must consider how your banners will be displayed, but generally speaking, the primary material should be approximately 72 points, and headers should be between 150 and 300 points. It is also important to note that italics should not be used since they are challenging to read from a distance. 

Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more