How To Spot The Influencers In Your Niche

Allen Bauman

In almost every industry, there are influencers. These are people who lead through the content they create: blogs, videos, webinars, and more. The more content influencers create, the further their influence reaches. Unfortunately, this means that it takes time and dedication to be an influencer and therefore become an authority in your niche. The good news is that you can spot influencers in your niche and start building relationships with them. Here are some ways to do it:

Do a Google search.

The easiest way to find an influencer is by using Google's search engine. Just type in something like "[your keyword] + influencer" and see who pops up as the first result on the first page of results. The higher up they are on the page, the more influential they are considered to be by Google's algorithms (for example, if an expert has written an article about your topic, he/she will probably appear at the top of the search results).

In addition to that, you can also use the advanced search feature and enter "[your keyword] + influencer" in the "I'm Feeling Lucky" box. This will show you a list of influencers related to your topic.

Use a keyword research tool.

This is an excellent way to find influencers in your niche. Ahrefs is an excellent tool for this, but there are other options as well.

To find relevant influencers, simply enter a keyword in your niche into the tool and press Enter. The tool will then show you all of the websites that rank for that keyword, along with their domain authority (DA).

You can use this information to filter out low-quality sites that aren't likely to have any authority or influence over search results. It's also worth noting that DA isn't a perfect indicator of influence or authority, but it's still better than nothing.

Search the hashtags your niche uses on social media.

If you're looking to connect with influencers in your niche, start by searching for the hashtags they use on social media. You can do this by searching for specific hashtags on Twitter, or you can use a tool like Hashtagify to find popular hashtags. Once you've found some relevant ones, go to the influencers' profiles and check out what they're posting about. If there's any overlap between your niche and theirs, then you might have found an influencer who could be interested in working with you!

View trends on Twitter.

The best place to spot influencers is on social media, and Twitter is one of the best platforms for doing so. While not every user is an influencer, many will follow or retweet someone who they respect or admire. So if you're looking at someone's Twitter profile and see that they have a lot of followers but not many retweets or likes, there's a good chance that person isn't influential in that niche.

Check out forums to see who is being mentioned.

These are great places to find people who love talking about their passion and are willing to share it with others.

If you know what your niche is, then start looking for forums related to it and see who people mention or talk about a lot. This can be a great way to find some influencers that you might not have thought about before.

Scroll through the "people to follow" suggestions on social media platforms.

You don't have to look any further for people who share your interests than the ones that social media suggests you follow. For example, when you sign up for an account on Twitter or Instagram, it'll suggest people that it thinks you might like to follow.

These suggestions are based on how often the person tweets and how many followers they have — which means that if someone has a lot of followers but doesn't tweet very often, they probably won't show up in this list (the more active users will).

This is a great way to find influencers because their accounts will be full of content related to your topic, which makes it easy for you to engage with them and build relationships with them.


If you follow the steps above, you'll be well on your way to finding influencers in your niche. It's important to remember that not every influencer out there will be relevant to you; some are too big or too small for what you're trying to do.

Allen Bauman
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