According to studies by the National Association of Realtors, 53% of homebuyers finding the right property is the hardest part of the home-buying process. To overcome this drawback, we have reviews. No one can deny the fact that reviews play a vital role in customers for their buying decisions.
Alongside helping customers make buying decisions, it also helps businesses build their reputation in the market. Hence, you might have noticed that many brands have started to embed Google reviews on websites.
But to showcase reviews on the business website or use the Google review widget, you need to have ample reviews to flaunt, right? In this blog, we have mentioned some of the smart and ethical ways to get more Google reviews for your real estate business.
Appropriate Ways to Get More Google Reviews For Your Real Estate Business
With more reviews, you can surely stand out from the crowd and establish your credibility in the market. While collecting reviews is important, showcasing them is as important as well. Therefore, you have social media aggregators that provide a dedicated Google review widget that easily showcases customer reviews on the website.
1. Ask The Reviews On The Go
One of the common mistakes that businesses often commit is – not asking for reviews. Many businesses often feel forget or feel shy to ask for reviews from their customers. Asking your customers for reviews on the go is one of the best practices that you can follow to get more reviews for your business.
Even if you don’t have Google My Business Account, you can still ask for testimonials, and after making your account, you can add them to your account. And while you are asking them for the reviews on the go, make sure that you provide them the ease to post their user reviews and comments.
You can even have your own gadget, especially for the reviews and connect it with your Google Reviews Account. And when you meet your consumers, you can use that gadget in asking them for reviews.
2. Respond To All Customer Reviews
Research by Bright Local shows that customers need at least ten reviews to build their trust. Hence your business needs to gather as many reviews as possible. And while people are posting their reviews for your business, one of the ethical ways to boost more reviews is by responding to them.
Customers feel valued when a brand replies to reviews. It shows that the brand not only acknowledges the reviews but also works on them and considers them. When you reply to reviews of any particular customer, it encourages other customers to write reviews and get the required acknowledgment. Moreover, it also shows that the brand cares about customers, and also it might happen that someone would have put any query in the reviews, and you might convert that into your customers. Getting a reputation with sales isn’t that great?
3. Embed Google Reviews On Website
Responding to the reviews makes the customers valued, and showcasing them on your website makes them respected. There are various tools like social media aggregators that help you to embed Google reviews on your website. And also equips your website with Google review widget that works like an operational block and showcases the reviews with ease. Also, you can personalize your widget as per your choice, which means you can change widget color, font size, and more, eventually improving the overall look and feel of your website and widget.
And when you showcase your Google customer reviews widget and display amazing reviews, it encourages other customers to write reviews for your business and enjoy their limelight on the website. It makes a review cycle where you get more reviews and showcase them on your website. Adding to it, reviews also make your website more engaging and keep your visitors hooked. So, with just one move, you can have a website that is engaging and appealing and helps you in building trust amongst your customers.
Also, it improves the functionality of your website. We all know that consumers often visit various platforms to read reviews about a particular product. So when you have reviews already on your website, they can read reviews, know about the product, and even make a purchase and no need to exit the website.
