WHAT IS SALESFORCE?
Salesforce is a customer relationship management (CRM) platform. It helps your business run smoothly with your various departments (marketing, sales, service, etc) functioning as one unit and seamlessly complementing their work for better efficiency and overall productivity reducing the unproductive time spent. It is a cloud-based platform accessible through computers, phones, and tablets which makes customer delivery possible from anywhere and keeps your customers happy everywhere.
Salesforce is a software (SaaS- Software as a Service) company that provides cloud-based service, it hosts applications customers can access online and salesforce operates on a pay-as-you-go subscription model wherein users pay on how much they consume. Because all Salesforce data and information are stored in the cloud, accessible from any device at any time.
Salesforce is currently among the market leaders in its field and has a competitive edge among its contemporaries. Companies the world over are on the verge of shifting their CRM needs towards Salesforce, and if not, they are already using salesforce. Salesforce provides companies with a 360-degree view of their customers, and also allows for team management, keeping everyone on the same page by aligning service, sales, and marketing teams. It helps companies with faster response to their support issues and thereby increases customer satisfaction and thereby revenues.
Salesforce claims its services enable businesses to gain a turnaround view about interacting with their customers, thereby increasing productivity and efficiency and lead conversion. With all these built-in services, salesforce also allows customized solutions for scenarios that are other than standard solutions available.
HOW DOES SALESFORCE WORK?
Salesforce offers multiple cloud platforms like Sales cloud, marketing cloud, etc that serve different dedicated purposes. A few of them include:
· Sales Cloud:
Salesforce Sales Cloud is among the most popular clouds of Salesforce. The sales cloud essentially automates the processes involved in sales, drives the generation of leads, and facilitates communication across multiple channels. Sales Cloud is used by sales representatives and managers in B2B and B2C segments.
Sales cloud offers a few important features like Account data and contact management, Lead management and tracking, Opportunity and product management, and Campaigns to name a few.
The sales data model has 5 main objects Campaign, Lead, Account, Contact, and Opportunity.
· Service Cloud:
Salesforce Service Cloud is a cloud-based platform for customer service management. It enables users to automate the service processes, streamline their workflows, and support customer service agents. The purpose is to foster personalized and customized relationships with every customer across multiple channels and devices.
· Marketing Cloud:
With the marketing cloud of salesforce, businesses are able to engage with customers through the right channels at the right times. The marketing cloud offers tailor-made content for each user depending on their interests, online behaviour, and other details. An individual’s online trail offers great insight as feed data here.
· Analytics Cloud:
Data is as good as wet firewood if it is not processed, synthesized, analysed, and interpreted the right way. Analytics cloud helps businesses interact with data which eventually leads to the conversion of more leads.
· Salesforce Health Cloud:
Salesforce health cloud is an industry-specific specialized cloud service that offers customized targeted services in the health sector and enables healthcare professionals to offer a holistic service with better efficiency and results.
Budding technologies like Advanced artificial intelligence (AI) and data analytics are finding a growing role in salesforce’s efficiency and implementation apart from the above-mentioned clouds. With the ever-increasing digitalization world over, and ever-increasing standards of services being offered, salesforce with its cloud-based performance is the best solution for easing up you’re working with advanced automation and customizations
Salesforce has evolved into a bigger and better product over its life cycle. With its declared pathway being more among the low-code no-code domain; salesforce adoption in the industry will be more rapid and much easier than it currently is.
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Cloud Computing Services LondonThe Cloud is growing in popularity and for good reason, but what exactly is The Cloud?To put it simply, The Cloud is a set of IT and computing services that are made accessible to users as and when they please.
What is Cloud Computing?Cloud computing is the delivery of on-demand computing services to the user over the internet including storage, databases, servers, software, analytics, networking, and intelligence services.
Cloud computing relies on the sharing of resources to manage consistency and economies of scale.
It may be limited to a single group (enterprise clouds) or be available to many groups (public cloud).To Know More: http://www.afsainfosystems.com/cloud-computing/what-is-cloud-computing/
Cloud computing can provide a lot of benefits for a manufacturing business.
For example: Centralized Data StorageEstablish Processes for Output OptimizationStreamlining the Supply ChainReal-time MonitoringCustomer Satisfaction IncreaseFrom the article Introducing Cloud in Manufacturing Business: a Must or a Whim?
you will know more details about each benefit listed above.
