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What is Google Ads and The Different Types of It?

Robert Thomas
What is Google Ads and The Different Types of It?

You can learn what is Google Ads from this article. Recent years have seen a significant change in the marketing industry, and one platform that has contributed to this transition is Google Ads. Google Ads, formerly known as Google Adwords, is a Pay Per Click (PPC) tool that enables entrepreneurs or marketing experts to promote their brands online.

What is Google Ads?

The first, second, or third search results that you get for a company's landing page or product on Google are most often the result of a Google Ads campaign rather than just solid SEO. A business can pay Google Ads to have an advertisement shown to users who conduct relevant searches on Google Search and Maps. After establishing a monthly ad campaign, the business can select either a local or worldwide target audience and set an ad-spend limit that Google will abide by. This digital marketing tool is a fantastic approach for any company to reach their target clients with relevant messaging. You are presented with quantifiable outcomes as the campaign is running, such as website clicks. Go to the page to get PPC services in Kochi, Kerala from skilled professionals.

Various Types of Google Ads

Here are the tops types of Google Ads.

Search Campaign

Campaigns for search results are precisely what they sound like. Through Google Search Campaigns, brands and marketers can display text ads throughout Google that are displayed to users who are looking for particular goods or services. Brands and marketers develop text advertising for search campaigns depending on the keywords they want to be found for. For instance, a search campaign for headphones might be built to target consumers looking for headphones or things linked to headphones if a company selling audio-based products wants to conduct a search campaign for a specific item like headphones. RankPointer SEO company in India makes sure to provide PPC services along with SEO solutions to improve website visibility.

Display Campaign

The Display Network makes use of Google's numerous website partners to display advertisements across a variety of websites on the Internet. The advertisement for your company may run on third-party websites, at the top of a page, in the sidebar, or even before YouTube videos. Google offers the option for advertisements to run across several mobile apps as well as on its email platform, Gmail.

For businesses, display ads provide a lot of advantages. For starters, Google collaborates with millions of websites and reaches more than 90% of Internet users, ensuring that your company's advertisements are seen by as many people as possible. Display advertising also has the advantage of being versatile in terms of style and formatting, which adds diversity and enables A/B testing. Ads may be presented as text, a video, a static picture, or a GIF. You can get the best digital marketing in Kerala from experts which includes display advertising services.

App Campaign

App ads are part of the Display Network just like video ads, however, they can be used in targeted advertising campaigns. Apps create the text, the assets, and the advertisement for you in these cases. The algorithm evaluates many combinations of these and frequently employs the best ones. App campaigns make it simple for you to advertise across Google's most popular platforms, such as Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.

What is Google Ads and The Different Types of It - Conclusion

This article covers the major types of Google Ads which can help you reach more customers.

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Robert Thomas
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