The basic principle of business observes that businesses stay afloat only if they build strong communication and relation with their customers. The modern era has provided millions of modes of communication to reach a company including email, chats, social media platforms, phones, webpages, etc.
The traditional system of reaching out is of course the telephone. With the advent of technological advances, cloud telephony has given a new face to the traditional PBX system of business communication accompanied by its various outstanding features like interactive voice responses (IVR), virtual numbers, smart integrations, missed call alerts, etc. Through cloud telephony, it can be confidently said that not only does it benefit the communication & customer relation part of the business but also assists in the marketing and sales part as well.
Lead generation can be considered as one of the most crucial parts of sustaining a steadfast & emergent business model. Lead generation is the process of detecting and cultivating potential customers for a company’s services/products and the missed call alert feature of the cloud telephony is one of the top contenders in increasing the leads as opposed to the traditional marketing methods of lead generation such as advertising and phone/email marketing strategies. When missed call alert contributes so much towards lead generation then it is vital to understand what is it and how does it work.
What is it & how does it work?
The missed call solution system has been derived from the traditional phone system when it started as a code for communication. The emergence of the missed call came because of the notable prices of calls when telephone connections were introduced by various service providers. For every individual, the code might mean something different. One missed call might mean someone has reached their destination or two missed calls might be code for consent and so on. But with cloud telephony, the missed call solution was given a contemporary outlook.
The question remains how exactly does the missed call service work. It starts with a particular business getting a virtual number from a cloud telephony service provider and publishing the virtual number/toll-free number on their website or social media platform. The customer can use click to call service to click on the published number or they can directly dial the number from their phones and instantly get forwarded to the concerned department. Once the customer calls on the business number, the call gets disconnected after just a single ring like a missed call. The customer’s number remains saved in the database and the company can respond with an SMS alert or call back to carry forward with the query.
What are the advantages of missed call service?
The missed call service has numerous functionalities & advantages for the company and lead generation is one of the top benefits which the company reaps.
- As the customer is the one who gives the missed call to the company it can be safely derived that the person is already interested in the service/product and only needs a bit of convincing to turn him into a potential customer.
- The best part about this service is its cost-effectiveness. A missed call does not incur any extra charges from the customer’s side for which customers get interested in calling the company more frequently and might also refer the number to their friends and family.
- The company can relax on the search for leads as the database already provides potential customers with the missed call solution and ensures a systematic, economic and valuable call management system.
- The missed call service also saves a lot of time for the customer as they do not need to hold or wait for a representative rather an agent calls them up at their convenience to talk to them.
As the customer gets served at their own time and without spending any money, an increase in customer satisfaction can also be guaranteed with missed call solution.
A thousand new leads mean nothing to your business if you don’t know the art of conversions.
While new leads serve nothing less than the lifeblood of every sales team, only less than half of all the leads get converted into sales.
Its prime goal is to educate the prospect of your company’s products or services, building their awareness and trust along the way, to help them make the purchasing decision in favor of your company.
d) Start the nurturing process without any delay, as soon as you get the notion that they are taking interest in your business even if its just your blog articles.
And it seems like an obvious question since call centers are mostly known for providing lead generation services which is an entirely different process.
Research also proves that using targeted content to strategically nurture your needs can have significant impacts on your overall sales.
Original Source: https://www.theoctopustech.com/nurture-leads-better-using-call-center-services/
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