Ecommerce Tracking In Google Analytics: The Ultimate Guide

In this blog post & video, you will learn how to link Google AdWords to Google Analytics accounts, why it is important to do that and how you will increase the performance of your AdWords campaigns. Click here to watch the video tutorial.

Contingent upon the Google Analytics module you pick, set up may contrast somewhat. The WordPress module library has a few choices, for example, Google Analytics Dashboard for WP, MonsterInsights, WooCommerce for Google Analytics, and Analytics Cat. For this Slideshare, we will audit how to set up Google Analytics Dashboard for WP. Call us on Wordpress Technical Support Phone Number +1 800 731 403 from anywhere in Australia. Our WordPress Support chat team provides the best solutions to all your problems which you are facing while using Wordpress. Visit our website http://www.wordpresssupporthub.com/au/wordpress-technical-support/ which is entirely dedicated to Wp Support.

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Being a successful entrepreneur means being able to consider and balance everything from your clients’ perception of your startup to how much capital you need to continue developing the business. The problem with striking that balance is knowing about core startup metrics and how to measure what’s working and what’s not.

Taking a close look at what you can measure will help you keep a pulse on the viability of your startup and change the course if you see that something doesn’t work. There’s a vast array of software and systems you can explore to help you along the way; marketing tools (Google analytics for example) to collect all the data or key performance indicators to estimate your startup chances to succeed.

So what are these metrics and what key metrics in business do you need to use first?

Think ahead

If you’ve just started thinking about your success metrics and don’t know yet which are really important in your case, you should begin by researching metrics other companies in your industry use.

It doesn’t matter what you are launching — fintech, SaaS, ecommerce or media, there is always somebody who’s experienced this stage of a startup to some extent and can share their experience; you can almost always find experts to discuss what metrics will be better for your business.

Are You Measuring the Right Things?

Of course, every business is unique and each needs specific figures that need to be measured separately. For example, mobile products hinge largely on MAU/DAU, bounce rate is particularly important for media, average order value and the percentage of returning customers (or shopping cart abandonment rate) is huge for eCommerce sites etc.

But there are metrics that are standard for every online business that shouldn’t be ignored when launching a startup. Here is a list of basic metrics that will help you measure your startup success in terms of customer and business.

Business-Oriented Metrics

All website traffic — this is an essential metric that tells you how many people visit your website. This metric’s especially important if you run a blog or media portal, where your advertising revenue is largely dependent on number of visitors. Traffic also impacts other industries’ sales, in which case, you would want to examine from a lens of quality rather than quantity.

Conversion rate (CR) shows you the number of visitors who took a desirable action (filled form, registered, bought). Conversion metrics, important measures of profitability in sales, show you the result of your work.

Read more 

Analytics is a powerful tool that helps you better understand what is going on in your website.

Essentially, the more you know what is going on inside and around your business, the better and swifter your decisions for change will be.

‘Business intelligence’ tools are the ones that can identify customer or product segments that are giving you maximum sales when you sell items online.

Revisit your website periodically and try looking for areas that you think is performing below par.

Usually traffic is categorized into four groups – Search (from search engines like Google), Referral (from another website via links on another webpage), Campaign (marketing activity mostly created by your own company) and Direct (from unknown source eg a bookmark or a PDF document).

Tagging each post can help split the results and give you indications on the best areas to focus your energy and resources on.

Google Ecommerce Tracking is used to track the Ecommerce related information to your Google Analytics Account.

Opencart by default comes with Google Analytics using which you can track:AudiencesAcquistionBehaviour etcBasic Analytics Code ( Default with Opencart ):

window.dataLayer = window.dataLayer || [];

Ecommerce Tracking Code ( It is not default with Openart ):

var _gaq = _gaq || [];

‘’, // total – required

There are many businesses online with products and services for business to this increasing online population.

Google Search Console or Google Analytics and related tools should be renewed with the adjusted pages for proper tracking.

Actually, there’s a complete site assigned to showing how much faster HTTPS is as compared to HTTP.

The boundary between HTTP and HTTPS is small, but the end is usually, in fact, a relatively-new protocol known as HTTP/2.

You’ll help from improved performance, and so will your readers.

Once you have installed it, your customers will view you as a professional brand and develop your brand name in the digital world.

Yes, Google Analytics for Out and everyone is focusing on the new shiny features, the event tracking the funnel analysis, maybe what is there what is not yet there.

But before you get wrapped up in trying to figure out Google Analytics for Buy Yourself, are you actually aware of the fundamental shifts that are going on under the hood?

Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition from Martech Cube.Analytics has become the most important tool for marketers as well as businesses.

Today, it is being increasingly used in defining crucial marketing strategies.As soon as we hear the term analytics the first things that strike our mind apart from Data Analytics, Marketing Analytics, Business Analytics, etc.

is ‘Google Analytics’, a tool that has evolved as a loyal companion of millions of businesses and helped them in understanding the preferences of the customers and developing better Customer Experience.Recently, on 14th October 2020, Google introduced updated Google Analytics also dubbed as Google Analytics 4, with powerful new features.

The new version of Google Analytics has Machine Learning(ML) at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.

Its new property type includes Expanded predictive insightsCross-device measurement capabilitiesDeeper integration with Google AdsImproved granular data controls.

Wednesday’s announcement is an expansion and rebranding of the last year launched App + Web property and marks the first major step in evolving beyond Universal Analytics.All the new features of Google Analytics are designed to improve marketing decisions and obtain better ROI.

When it comes to search engines Google is the main resource to watch.

One question that we get a lot is, “What data is Google Analytics Goals unable to track?” In this blog, we will explore what Google Analytics is, how it works, and what it allows you to track.

This tool gives a website owner the chance to track their website, blogs, or social networks.

These include:Number of visits    Duration of visit   Source of traffic  Pages that are visitedIn addition, you will find several other sections available which include:User preference   Keywords      The device used to visit your siteWhat makes Google Analytics stand out is the fact that it works hand-and-hand with all other tools offered by Google.

Goals were designed to help website owners measure specific aspects to help them obtain their goals.

So, with Goals set up, you can easily track purchases, levels completed on a game, or those who are signing up for your newsletter.