Inbound marketing is about attracting the right customers to your company. It relies on a company's website and other content to attract potential customers. It is also about building relationships with potential customers so that they will come back again and again.
Outbound marketing is about pushing your product out into the world - advertising, doing trade shows, sending direct mail, or even hiring a sales team. Outbound marketers are trying to reach as many people as possible in order to increase their sales numbers.
Both inbound and outbound marketing is essential for any company to succeed, but they are different approaches with different goals in mind.
what type and what platform of inbound marketing?
Inbound marketing is a marketing strategy that seeks to attract customers to a business's website by providing content that is relevant and valuable.
Inbound marketing can be done on any platform, but it’s most commonly done on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
Inbound marketing can be done through blog posts, videos, and other types of content published online.
what type and what platform of outbound marketing?
Outbound marketing is a form of marketing that focuses on reaching out to potential customers and getting them to take an action. It is also known as "sales promotion.
There are two types of outbound marketing: push marketing and pull marketing. Push marketing is when a company sends out messages to its target audience without any interaction from them. Pull marketing is when the company waits for its target audience to reach out before sending them messages.
Outbound marketing can be done through many different platforms, such as TV ads, billboards, or even word-of-mouth.