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India Baby Toys Market Analysis By Industry Trends, Growth, Opportunity and Forecast 2026

Nirbhay Kulshrestha
India Baby Toys Market Analysis By Industry Trends, Growth, Opportunity and Forecast 2026

India baby toys market is anticipated to undergo substantial rate of growth during the forecast period owing to rising disposable income, especially of the middle-class population of the country. The country is the second largest populated country in the world which makes it a huge consumer base for toy manufacturers. Further, the increased inclination towards better quality games and toys for children in the country is also supporting the growth of the market. With entry of more international toy manufacturers, the Indian toy market is expected to undergo formidable growth by 2026.

India is witnessing a major shift in spending pattern. The consumers are now preferring buying battery operated and innovative electronic toys instead of traditional ones. The availability of variety of products with the presence of both domestic and international manufacturers is also contributing to the increase in demand for baby toys. The price range also varies from low to high and thus each strata of society gets to choose suitable toys under their budget.

India baby toys market is segmented based on product type, material type, age, sales channel and region. Based on product type, the market is categorized into electronic, soft, educational and others. Among them, the soft toys are gaining high traction and are most popular in the Indian market as they are considered safe and find popularity among children of all age groups.

Based on sales channel, India baby toys market is segmented into exclusive store, hypermarket/supermarket, retail stores, online and others. The exclusive stores segment accounted for the largest market share as they provide wide variety of toys to choose from. However, the online channel is gaining popularity and is expected to undergo fast growth during the forecast period owing to increasing number of smart phone users who tend to use e-commerce sites for shopping.

Major players operating in the India baby toys market are Funskool (India) Ltd, Fisher-Price, Hot Wheels, Lego, Mattel Inc, Hasbro, MEGA Bloks, K’nex, Chicco, Playmate and Simba Toys, among others. The recent oubreak of coronavirus has affected the Indian toy industry badly. However, according to Funskool India Ltd. CEO, the situation will change for the better in the coming months.

Years considered for this report:

Historical Years: 2016-2019

Base Year: 2020

Estimated Year: 2021

Forecast Period: 2022–2026

Objective of the Study:

  • To analyze and forecast the market size of India baby toys market.
  • To classify and forecast India baby toys market based on product type, material type, age, sales channel, company and regional distribution.
  • To identify drivers and challenges for India baby toys market.
  • To examine competitive developments such as expansions, new product launches in India baby toys market.
  • To conduct pricing analysis for India baby toys market.
  • To identify and analyze the profile of leading players operating in India baby toys market.

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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of baby toy manufacturing companies across the country. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the companies, distribution channels and presence of all major players across India.

TechSci Research calculated the market size of India baby toys market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and end users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Baby toys manufacturing companies/brands
  • Sales channel/vendors/ distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to baby toys

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

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Report Scope:

In this report, India baby toys market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • India Baby Toys Market, By Product Type:
  • Electronic
  • Soft
  • Educational
  • Others
  • India Baby Toys Market, By Material Type:
  • Cotton
  • Plastic
  • Silicon
  • Foam
  • India Baby Toys Market, By Age:
  • Infant (0-12 Months)
  • Toddlers (1 year – 3 years)
  • Pre-Schoolers (3 years & Above)
  • India Baby Toys Market, By Sales Channel:
  • Exclusive Stores
  • Hypermarket/Supermarket
  • Retail Stores
  • Online
  • Others
  • India Baby Toys Market, By Region:
  • North
  • South
  • East
  • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India baby toys market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).


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Nirbhay Kulshrestha
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