Many people make the mistake of assuming that once they’ve launched their website, customers will start coming in on their own. However, more often than not, creating a website is usually the very first step toward creating an impactful digital presence. While you are creating your website, you need to ensure that it is mobile-responsive, intuitive and interactive, and user-friendly. You also need to make sure that it is SEO friendly. Evidently, there are too many aspects that need to be paid attention to when creating a website. However, if you do not have prior experience or you are just trying to wing it, then it is highly unlikely that you will be able to create a satisfactory website. Hence, it is advisable to hire a leading digital agency Los Angeles to create your website.
Mistakes to avoid when creating your website
All of the aforementioned features will ensure that your website has a steady flow of visitors. However, it is crucial to remember that high traffic doesn’t necessarily mean a high conversion rate. Even after investing your time and effort in SEO, creative content, and easy-to-navigate design, you may not get the desired amount of conversions in spite of having a ton of visitors. The following are some reasons why your website might not be converting:
CTA is Invisible
Today, people’s attention is a currency as well. Attention spans have become increasingly shorter, especially since the advent of 30-second videos. It takes really just 3 to 5 seconds for people to decide if they want to further engage with something or not. Thus, if a potential client or customer does not find what they are looking for, they will simply start looking elsewhere. Visitors often only look at bullet points and heading when perusing a website. So in order to ensure that your visitors know exactly what is expected of them, you need to place your CTAs strategically across all pages on your website with the help of your Digital Marketing Los Angeles company.
Confusing Headlines
When prospective customers or clients land on your website, they should feel reassured that they’ve found exactly what they were looking for. So try to view your homepage or your landing pages from a visitor's point of view. Imagine the kind of questions they may ask that will lead them to your website and then make sure to answer those questions through your on-site content. The headline is the very first thing that your visitors will notice. So be concise and accurate with your headlines. You don’t want your headline to be vague and confusing.
Contact Forms are lengthy
Imagine that your website is attracting a good amount of organic traffic. The site is optimized for search engines and for users and is appearing at the top of search results for relevant keywords. However, the length of your contact form has made it quite difficult for customers to contact you. You can imagine what would happen in such a situation. People today are used to getting things done in a quick and efficient manner. If the process to contact you is too long, then it is unlikely customers will go out of their way to engage with your business. They will simply choose the next best option. Ask your Digital Marketing Agency in Los Angeles to make the process of contacting you easy and simple.
Conclusion
Lastly, make sure to promote your unique selling points (USPs). Your USP can help your business in standing out from the crowd. When users search for a particular product or service, and your website shows up along with your USP highlighted, then you are much more likely to entice users to your website immediately. Ask your Digital Marketing Company in Los Angeles to ensure that your USP is visible in the meta tags and Google ads as well.
