There’s one thing every business coach, thought leader, specialty e-commerce store, service provider, and SaaS business all have in common — they ALL need content marketing.
Most of these businesses already know they need it, but do they commit to creating it? Consistently?
Of course not. If I did everything I knew I needed to do, my car’s oil would be changed every 3,000 miles, I’d floss twice a day, and I’d have six-pack abs (and so would you).
Consistently creating and publishing content marketing falls into that “should’ve-but-didn’t” category, and it’s not hard to see why. When you stare at that blank page and try to find things to write, it’s like your brain shuts off. Or, you struggle to articulate complex concepts in a way that’s easy for your readers to understand.
Or, you just don’t have the time. Plain and simple.
(Without a doubt, time is the main reason business owners don’t follow through with a content marketing strategy.)
Buckling down and creating content is no easy task. I remember sitting in a coffee shop with a client nine years ago, waiting on him to give me the latest batch of excuses for why he hadn’t written a word since our last meeting.
I was about to give up on him (and my entire business) when I decided to try something new. Instead of telling him how to write each blog post, I just asked him a bunch of questions about the content. And I recorded the whole thing.
Before I knew it, we had everything we needed to create his content for the entire month. It worked so well I created a process for it called “Interview Blogging”, and built my entire business around it.
What Is Interview Blogging?
Here’s the simple explanation…
Interview-based blogging is a streamlined way to have someone create all the marketing content you don’t have time to create yourself. In a one-hour interview call, we ask our clients a series of questions about topics strategically chosen to make the biggest impact on their business. Then, we go to work crafting all their content for the month...
The interview itself is a simple dialogue — a back-and-forth conversation, similar to a podcast. Our clients love the efficiency.
Their audience loves the authenticity.
And we love connecting our clients with their audience in a way they weren’t able to do before.
So why does it work so well? Here are the top 10 reaso
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