6 Best Local SEO Services Every Small Business Should Know Going Into 2023

If you’re a small business owner, chances are that the term SEO has gotten thrown around quite a bit already. Maybe you don’t know what SEO even is, or maybe you just aren’t confident in the programs that can help you improve your local SEO. Whatever the case may be, in this article, we will help you choose your SEO-tracking program with, what we deem to be, the best local SEO services for small businesses in the upcoming year. But before we go into the list itself, let’s answer a very important question.

Do Small Businesses Need SEO?

Opting for an SEO focus in your small business might seem like a tricky question to some. Others struggle with the concept of SEO, this has been made apparent with the research that has shown that only 36% of small businesses actually have an SEO strategy. If you are among that 36% that have decided to use their valuable time to invest in a strong SEO strategy, you will be ahead of the competition from the very get-go. A valuable strategy will lead to a stronger online presence, which will, in turn, generate a lot more leads for your business. Having said this, let’s move on to the programs themselves.

1. Surfer SEO

Surfer SEO is the bread and butter of any SEO strategy. It is one of the most (if not the most) successful programs for setting up an SEO strategy and following their success. Its main benefits are that it is very easy to use, and it offers great backlink analysis, competition tracking, and research on keywords. The main drawback of Surfer SEO is the fact that it offers credit-based pricing and it does not offer a free trial, so it makes it have a higher barrier of entry in comparison to other contenders on the list.

The program itself is incredibly easy to use, since it offers you a variety of useful information from the start, such as popular questions, headlines, outlines, and keywords that will make your website more recognizable and popular.

2. Google Business Profile (Formerly Google My Business)

Google Business Profile is another all-star program for SEO services. The main benefit of the program is that it allows you to create a free listing for your business on Google Search and Google Maps. Aside from this, it also helps you track your website’s performance online as well as gives you tips that will help you improve your website’s SEO ratings, both locally, and globally. For Google Business Profile, you will need to pay more attention to the updates you receive. Google takes its reviews very seriously when ranking websites. So, respond to reviews when possible, and be mindful of your ratings, as they will have a huge impact on the algorithm. Just how much you may ask? A study has shown that online reviews are the fifth most important parameter for how well a website does in SEO rankings. And over the years, this has only been increasing. Google reviews have been climbing regularly as a more influential factor for SEO rankings, and you simply cannot overlook them if you want to succeed.

3. Fiverr

Fiver is known as the service for small business SEO. It offers the best prices for small businesses and offers a wide range of services that you can choose from. Even though they are the best option for businesses on a budget, they offer no all-in-one solution, which can make using Fiverr for a grand strategy quite annoying. Even though they offer a vast number of services for your business, these services need to be vetted on a one-by-one basis, which can make the entire process extremely time-consuming. The time that would have been better spent elsewhere.

Their services for outsourcing citation building start for as little as $5 but do not contain any continuous services. They don’t cover local optimization such as review management and website SEO, which can really limit the worth you get from the program. Generally, there are a lot of viable programs that you can use. However, if you are from Australia and want a more all-encompassing experience, you can head over to Perth’s best SEO agency.

4. Google Analytics

Google really likes offering free analytical tools for aspiring entrepreneurs. Google Analytics is a tool that tracks how many visitors your website has had, where they came from, and what specific page they are visiting. These services are great for helping you find loopholes in your website and what seems to be holding you back. The main setback of Google Analytics is that it offers such a broad scope of information that it can become difficult to take in all of the information and you can get lost in them very fast. But hey, it’s free, and it certainly is a great way to start SEO data analysis without making a financial commitment. So, it is best used as a tool to fill in the blank spots in your local SEO strategy.

5. SEMRush

SEMRush is well-known throughout the business as a flexible program. It’s known for offering features such as site auditing, keyword research, and tools for link building. It serves as a good tool for attracting new visitors to your website, but it is also a more expensive alternative. The bright side is that SEMRush does offer you a free account with basic features, allowing you to work comfortably without any prior financial commitment. If you like the program and want to get more out of it, you can consider getting the premium upgrade.

6. Yoast SEO

Yoast SEO is a free WordPress plugin for SEO that helps optimize your website for search engines. The main features of the program are readability checks, XML sitemaps, and page analysis. It is known as a very easy-to-use plugin that can help you understand the basics of local SEO and help you grow your website.

Those would be some of our top picks for local SEO services for small businesses. Some will help you get to know the basics of analytics, while others will throw you in the fire and give you massive amounts of information. It comes down to you how ambitious and financially invested you want to be.