Most companies use videos as an advertising/marketing tool. They are a great way to appeal to and attract your audience. Video production companies always suggest including a voice-over, as it adds value to a video.
A Voice-over is the translation of the narrative script recorded by voice artists. An appropriate voice must be selected depending on the type of video and the target audience.
There are many voice-over categories, like:
Commercial voice-overs: These are voices overs for radio, podcast ads, television, and online videos. They generally centre around the character or the spokesperson who is advertising a service/product to the audience.
Narration voice-overs: These are for technical videos like online tutorials, explainer videos, documentaries, e-learning videos and business training materials. Here, the narrator takes the audience through a story via animation or filmed footage.
IVR: This voice-over is popular in the technical industry, where voice-based systems such as digital assistants (Alexa, Siri, GPS systems), in-app voice narrations, PA systems (used at the airport) etc. are used for communication.
Animation and gaming: Voice-overs used here bring characters and stories to life.
Promos and trailers: Voice-overs are used to advertise upcoming movies, television shows.
A voice-over in your video provides many benefits like:
Gives credibility to your video: Your audience tends to develop a sense of trust in what they hear and anticipate it when they see any audiovisual piece.
Humanises your brand: You may want to give your brand an approachable, friendly element, or a professional and reliable quality. A good voice-over can make your audience feel spoken to and deliver the message to them very well.
Increases conversions: Most videos are created for a commercial purpose like selling products and services, training etc. Adding a voice-over to your video can help increase conversions as audiences are more likely convinced to buy a product that contains explanatory information.
Improves customer service experience: If your business uses videos to support and communicate with customers, adding a voice-over in multiple languages will help you reach a wider audience.
Brings your story to life: You are actually telling a story every time you create a video or an animation. For this story to attract your audience, you need a voice-over with a perfect tone, pitch, and inflexions.
Persuades to take necessary action: A voice-over not only creates trust, but also encourages a viewer to take the next action. Voice-overs can guide the audience to take the next step like signing up for a free trial, subscribing to a channel or buying the product/service.
Acts as a filler: Sometimes you may choose for some aspects of your story to be narrated in a voice-over rather than through visuals. It also allows you to explain details that may be harder to express visually.
A voice-over is an asset and can do wonders to your video. From Digital Ad Film making agencies to Animated Video production agencies, all provide great voice-over services to complement your video. Looking for a video with a charming voice-over? Head to Orange Videos today, contact us at https://www.orangevideos.in/contact-us
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