Creating a social media account for business or personal purposes can be a great way to connect with a larger audience, but it's important to have a plan or strategy in place before diving in head-first. Your social media marketing strategy will serve as a guidebook, helping you navigate the simple yet complicated world of social media. This strategy should be tailored to your specific business or brand goals, and it should include things like which platforms you'll use, what kind of content you'll post, and how often you'll post it. Having a plan in place before you start using social media will help you avoid common pitfalls and ensure that your account is successful.
This step-by-step guide is easy to follow and will help you get started quickly
1. Objectives
Having an online presence is important for many reasons - whether it's for personal branding or to promote a product or service. Social media is a great way to achieve this, and it's relatively free to use. So ask yourself, why are you on social media? What do you hope to achieve? Once you know this, you can start working towards your goals.
For businesses, social media can be a great way to reach new customers and promote your products or services. If you're an influencer, social media is a platform where you can share your content and grow your following. There are endless possibilities when it comes to social media, so make sure you're clear on why you're using it before you get started.
2. Goals
Your goals should always be SMART:
S - Specific: to be an influencer
M - Measurable: to gain 1 Million followers on Instagram
A - Attainable: Others can do it. I can too.
R- Relevant: I wanna be an influencer because (mention your goals and values)
T - Time-based: to gain 1.5 Million followers in 2 years”
It's important to list your goals and put a date on it so that you can hold yourself accountable. However, don't take the "attainable" part too seriously. Be delusional and dream your dream!
3. Specialization
An expert is someone who is knowledgeable about a particular subject. In order to come across as trustworthy and authoritative, it's important to only talk about what you know. If they like you, they'll follow you, but if they trust you, they'll become advocates for your brand and that's key to your growth.
Some examples of specializations are social media management, Instagram growth, content creation, Pinterest marketing, LinkedIn growth, Facebook ads, data analytics, copywriting or lead generation.
First, write down what you're good at. Do you like talking about that topic all day, every day? If you're selling a product, make a list of everything your product can do. Then, choose up to three inter-related specializations - these will be your content pillars.
4. Niche
Your specialization is your main area of focus or what you excel at. Your niche is the group or demographic of people that you serve.
If you want to create a niche for yourself, consider combining your skills and experience with your interests. For example, if you're good at social media management and you're also interested in business coaching, you could create a niche for yourself as a "Social Media Manager for coaches. Similarly, if you're having a interest about content creation you could focus on creating content for the real estate industry in your area. By narrowing your focus in this way, you can become known as an expert in your field, which will make it easier to attract clients and grow your business.
5. Client or Audience Profile
In order to create content that will resonate with your ideal audience, it's important to get to know them as much as you can. This means understanding their pain points and what kind of solutions they are looking for. Start by making a list of all of the qualities your ideal audience member would have. Then, give them a name and put a face to that name. Imagine their lifestyle -The more you know about your audience, the easier it will be to create content that appeals to them and provides value.
6. Social Media Branding
Your social media branding is made up of both your visual brand guide and your brand voice.
Your visual brand guide should be a set of guidelines that outlines how your brand should be represented visually on social media. This can include things like your logo, color scheme, typography, and imagery.
Your brand voice is the way that you communicate with your audience on social media. This includes the tone, style, and language that you use in your posts and interactions.
7. Content Strategy
It's important to always keep your ideal audience or client in mind when creating content. This way, you can ensure that the message you're trying to communicate is being received loud and clear.
Utilizing social media is key to getting your message across to your audience. You can do this by creating a hashtag bank with 14 hashtag sets, researching relevant keywords within your niche, and finding out the best times to post. Experimenting with different content formats is also important to find out what works best for your account. There is no one-size-fits-all content strategy, so it's important to test out different approaches to see what works for you. This is just a brief overview of content strategy - for more detailed information, check out our blog on the topic.
8. Growth Strategy
a. KPI :- A good way to measure your progress is by creating a Key Performance Index or KPI. This index is dependent on what your goals and objectives are. For example, if one of your objectives is to increase your followers to 1 million in the span of 1 year, then your KPI would be the “follower count”. On the other hand, if your goal is to make sales, you would set a quota for social media sales.
b. Content Scheduling :- Schedule your social media posts in advance to save yourself time and energy. Depending on how often you want to post, and what your audience is used to, you can set up a posting schedule that works for you. There are great tools like Meta Business Suite and Creator Studio that can help you with this. For other platforms like LinkedIn, Instagram, and Facebook .
c. Hashtag Strategy :- Hashtags are networking features of several social media platforms that categorize posts with similar interests. By tagging your post with a hashtag, you make it searchable for people who are interested in that topic.
d. Engagement Strategy :- All your hard work will be for nothing if you don't have an engagement strategy. When it comes to social media, you need to be social in order to gain a following. Find your target audience and engage with them by following, liking, commenting, and sharing their content. Don't be afraid to be the one who makes the first move, but always be respectful. You can also reach out to them directly through private messages (DM).
Learning how to make a social media marketing strategy is one of the best ways to ensure that you make the most of the marketing opportunities that are available to you through social media. We hope this blog post has helped you come up with a great strategy of your own! If you liked this post, you might also enjoy reading this one where we discuss how to make a social media marketing plan. If you have any other questions, or would like to share your own advice, please leave a comment below.
Founded in 2015, Premium Learning Systems have established a strong foothold in the domain of training with our phenomenal results. Till date, more than 25,000 students have been a part of this journey that has enhanced their skills and enlightened their career paths.
We offer a Career Accelerator Program (C.A.P.) which is an intensive 10+ week online training program conducted by Premium Learnings to enable professionals in the Digital Marketing Industry.
For any Queries Contact us https://premiumlearnings.com/contact-form/?utm_source=blogsharing&utm_medium=zupyakdhanashree
If you are interested in Digital Marketing, you can join our Career Accelerator Program (C.A.P)
.
Click the link and join the course: https://www.premiumlearnings.com/digital-marketing-online-training-program?utm_source=blogsharing&utm_medium=zupyakdhanashree
The way to approach it is quite important as this lays a blueprint to which you will be able to tap the market right and acquire quite a market share so as to increase your sales revenue, profits and the number of clients that you serve.
While learning consumes as much content as you can as this will help you shape your focus and you will be able to use this as you begin.
Do not take anything for granted that you have learned through any platform but put what’s necessary into consideration while doing the job.
By doing this you know where to work on and how to approach each query.
You do not want to get outnumbered by your competitor and hence it’s always good to not just work on what they are doing but also work an extra mile to outshine them.
The platforms that are bringing you a higher value should undergo continuous improvements to keep them relevant as you do not want to lose clients out of the monotony of what you are doing.
Companies are spending millions of dollars to get a perfect social media marketing strategy that has power to bring business.
The bottom line in that, evolving social media marketing strategy according to current trends is what a business needs for the corresponding marketing.
Digitalsolutionlab believes that consumer attention is scattered and gaining appropriate response via social media marketing services is not easy.
Clearly, apps and other online diversions can prove helpful only if your brand work out a strategy that hits the target audience.
More upon it, social media marketing firms can help in capturing consumers’ attention with the knowledge of how audiences utilize these platforms.
Indeed, the understanding of target audiences and clarity about what may work best to keep them engage can only clear how your social media marketing strategy should be.
