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The Role of Social Media in Building Brand Awareness

Daya Shankar
The Role of Social Media in Building Brand Awareness


Social media has become an integral part of modern-day marketing. It allows businesses to connect with their target audience in a personal and interactive way, which can ultimately lead to increased brand awareness. In fact, according to a study by Sprout Social, 77% of consumers are more likely to buy from a brand they follow on social media.

However, simply having a presence on social media is not enough. In order to effectively use social media to build brand awareness, businesses need to have a clear strategy in place. In this article, we will discuss the role of social media in building brand awareness and provide strategies and best practices for leveraging social media platforms to increase brand awareness.

Creating a Strong Social Media Presence

The first step in building brand awareness on social media is creating a strong presence on the platforms where your target audience is most active. This includes having a complete and up-to-date profile, regularly posting engaging content, and responding to comments and messages in a timely manner.

It's also important to identify your unique value proposition and showcase it through your social media presence. For example, if you're a sustainable fashion brand, you can use your social media platforms to educate your audience about the environmental impact of fast fashion and how your brand is working to combat it.

Developing a Content Strategy

Creating a content strategy is key to building brand awareness on social media. Your content should be visually appealing, informative, and engaging. Also, it's important to share a mix of different types of content, such as images, videos, and infographics, to keep your audience engaged.

When it comes to frequency, it's important to not to post too frequently as it can overwhelm your followers and also not too infrequently as it can make them forget you exist. A good rule of thumb is to post at least once a day on platforms like Instagram and Twitter, and several times a week on platforms like Facebook.

It's also important to consider the timing of your posts. Posting at the right time can increase engagement and reach. For example, if your target audience is mostly working professionals, it's best to post during non-work hours, such as evenings and weekends.

Engaging with your Audience

Engaging with your audience is an important aspect of building brand awareness on social media. Responding to comments and messages in a timely manner, as well as starting conversations with your followers, can help to create a personal connection and establish trust with your audience.

You can also use social media to conduct surveys, polls, and Q&A to get feedback from your audience. This not only helps you understand your audience better but also makes them feel valued and heard.

Social Media Advertising

Another effective way to increase brand awareness on social media is through advertising. Social media platforms, like Facebook and Instagram, offer a variety of advertising options, such as sponsored posts and influencer marketing, that can help to increase reach and engagement.

When it comes to social media advertising, it's important to have a clear target audience in mind and to create visually appealing and engaging ads. It's also important to test different ad formats and targeting options to see what works best for your brand.

Another important aspect to consider when building brand awareness on social media is utilizing the services of a reputable social media agency. 36RPM provides Social Media Services in Gurgaon. they specialize in helping businesses increase their online presence and reach. These agencies can provide a variety of services such as social media management, content creation, and advertising.


Social media can be a powerful tool for building brand awareness. By creating a strong social media presence, developing a content strategy, engaging with your audience, and utilizing advertising options, businesses can increase their reach and engagement on social media platforms. Remember, social media is all about building relationships, so always be authentic and genuine when interacting with your followers.

Daya Shankar
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