AI Products 

4 Important Phases of Creating Motion Graphics

4 Important Phases of Creating Motion Graphics

Experimenting with motion graphics can be fun; however, not all of them are equal. You can find a variety of components in motion graphics design, such as scripting, audio, design, and animation. Your final result will not be as powerful if any of these are executed incorrectly. Especially if you are working with others, even if you are an expert, minor oversights or errors can be quite frustrating.

We have experience in creating motion graphics, therefore we can attest to this. Fortunately, we've picked up a lot of knowledge along the road (and probably committed every beginner error ourselves), so we know what you need to succeed. Here, we have discussed step-by-step instructions for mastering the fundamentals of motion graphics.

Motion Graphics Design contains multiple moving parts. Hence, the below-mentioned fundamental steps will help you begin to grasp the labor and time that goes into making a superb animation.

The basic preparation

Making a proper creative brief

Any information that could be useful for your animator to do their jobs should be included in this brief. This sample can be changed however you desire.

Preparing a distribution strategy in advance

The promotion group will be rushing to acquire the desired views if they are not prepared from the start. Hence, make sure the plan is written down to prevent that.

Getting consent

To preserve everyone's sanity, it is necessary to obtain sign-off at every stage. Each stage in this procedure is meant to build on the one before it. Additionally, you need to consider specific variables in every phase, locking creatively at the time of scripting and navigating feedback and others.

First phase: Scriptwriting in a story-telling format

A script is the foundation of a motion graphics design. Even though motion graphics are brief, typically lasting between 30 seconds and 3 minutes, a script is still necessary to outline the conversation or overall plot.

In this regard, consider these inquiries to help you discover your story:

Whom do I want to contact?

What am I hoping they will learn?

What do I want them to feel like?

For this purpose, be mindful of the word count as you begin writing your script. Although it is tempting to pack as much information into your script as possible; however, simplicity and clarity are crucial. Also, consider that one benefit of motion is that it provides you with a variety of methods to tell your story. Motion graphics allow you movement, sound, and other tools that can help with some of the hard lifting, in contrast to static infographics where you rely on images and words to convey your message.

As you prepare the script, think about which of the following could best convey certain aspects:

Onscreen or kinetic text: For instances where sound is not an option, such as trade exhibitions, text-only storytelling can be quite effective. People have to pay more attention while they read, so it is a clever method to keep them interested.

Voiceover (VO): Finding your brand's voice is a topic we discuss frequently in marketing. An opportunity to actually do that exists with voiceover. On-screen animation is accompanied by VO, so the two coexist; however, avoid over-scripting. When the same information can be rapidly and effectively displayed on a screen with animated data visualization, having your VO artist read over your sales figures from the previous year is a waste of time.

Visuals only: You can create a compelling motion graphics design with no text.

Second phase: Storyboarding at the time of brainstorming the visual treatment

When creating the storyboard, you can begin to envision the script once you have it. When the narrative and the images are combined, the finished work begins to take shape.

A brainstorming session with members of the design and production teams needs to precede each storyboarding session. The core video crew, which consists of producers, art directors, designers, and animators, falls under this category.

Third phase: Taking storyboards into design

Style and color communicate just as much as the message itself in each visual presentation you produce. Simple design decisions can have a big impact on the experience, even when you are working inside your own brand guidelines.

You can start turning your storyboards into actual designs once you have a general understanding of the storyboard using sketches. It is necessary to consider that everything you create at this point will be used in the final phases of animation, so pay close attention to the details. Write out your visual comments now, check them with your production group and then send them to the animation team to be used in the final cut.

Fourth phase: Animating the final designs           

The culmination of the whole procedure takes place at the animation stage. By the time you begin animating, everyone needs to have a very clear understanding of what will happen if you have done the job and received sign-off on each stage.

For this reason, some things to consider:

Timing: The pace of your motion graphic may make or break it. People won't "understand '' what you're trying to tell them if you are too hurried. Besides, you can lose interest in people if you move very slowly as timing helps to maintain audience interest. To create excitement, take into account tactical changes.

Music: Much like the other aspects, music adds another dimension to help your story move forward. It can create an atmosphere, fill in blanks, and change the narrative tone. Make sure you are communicating the proper message with the overall tone of your music since the right music may make or destroy your video.

Sound effects: Just like music creation, the art of adding sound effects, and blending sounds is essential. The secret is to only use elements that benefit your project and don't detract from the narrative.

Final thoughts

The creation of a motion graphics design is something that needs skills, passion, an eye for detailing, and a sense of design. In most cases, people face difficulties to bring the professional touch to the final outcome. So, if you need to do the job done by experienced professionals, you can contact MyDesigns.

Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more