What Are Rich Push Notifications & How Can They Drive Conversions?

Ramya sai

What are Rich Push Notifications?

Push notifications are clickable short messages that can improve brand awareness, user experience and cross-channel marketing strategy. Now, what if we can convert these text push messages to more attractive ones? 

Rich push notifications are messages with media included in them. It can be images, gifs, videos, deep links, or CTA buttons. These rich notifications have become popular when iOS 10 and Android 4.1+ versions started accepting various media types.

Android: Limited to images and text

iOS: You can send a variety of multimedia for this platform users like images, gifs, videos and audio.

So, websites have to create rich push notifications according to their user’s platforms. You can also segment users according to their platforms while pushing campaigns.

Elements in Rich Push Notifications?

Below is a rich push notification example. It consists of elements push title, message, image, video or gif, CTA buttons, brand icon, brand name and time stamp.

rich push notification anatomysource

How Rich Push Notifications Work?

Rich push notifications are similar to standard push messages but with media incorporated into them. Along with an interesting push title and message you can include images, videos or gifs, and CTA buttons. Rich push notifications are like mini emails but a user can have a complete preview of messages and action buttons take us to pages with one click, unlike emails. 

At times the character limit restricts you from expressing everything you want to say, for this rich push notifications are the answer. And we know that pictures speak thousands of words.

The standard push notifications will be truncated if exceeds the character limit. But when you move to rich push notifications you can express these words using images, and emojis and make them noticeable.

Now, implementing rich push notifications is easy. In Truepush, the feature is available for websites for free and you can see the preview of push messages for different devices.

Click on the link to know more: https://www.truepush.com/blog/what-are-rich-push-notifications/

Ramya sai
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