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B2B Wholesale Item Delivery App | Web Portal Modernization | Germany

Minds Task Technologies
B2B Wholesale Item Delivery App | Web Portal Modernization | Germany

Since 1930, the client has been one of Germany's most reputable fruit and vegetable traders, offering an extensive selection of 2,500 products to more than 1,600 businesses throughout the year.

The Challenge


The client’s market vision is to locate and offer a B2B portal delivered via a mobile application as a transaction process for suppliers and shop owners. The client wanted to give customers an intuitive platform where they could view various suppliers, look through categories, brand origins, and other options. Based on the information, they can make informed decisions on the best supplier, and place an order—all from the comfort of their smartphone.

But, the client was unhappy with the current portal as it was causing low engagement among their customers. Key challenges include:

  • The web experience needs to be updated and optimized
  • Customers cannot browse products without logging in
  • Poor user experience and slow portal performance
  • Operational inefficiencies due to frequent technical issues
  • Product categorizations and filtrations were hard to perform
  • No web analytics for getting insights and making quick decisions

Before relaunching the web portal and mobile app, the following issues also need to be tackled:

  • Creating scalable native backend infrastructure
  • Improving UX elements that would make the user experience more interactive and engaging
  • Integrating the system the client’s ERP system
  • Implementing robust data security


The client and Minds Task Technologies team worked closely to define requirements and design, develop, and implement the solution.

A collaboration between the client and MTT resulted in the release of a refreshed, mobile-friendly experience for both iOS and Android platforms. We developed a safe cloud-based infrastructure and scalable architecture to make future functionality additions more usable. We have built new features and functionality for future scalability. All scalability needs of the new features were deeply considered before building them. This has helped us design a solution to handle the expected load and growth.

  • Key capabilities of the solution include:
  • Faster access to the application. 
  • Implemented pricing and delivery rules
  • Order products in offline mode
  • Integrated third-party ERP for seamless functioning

Key Deliverables:

  • UX/UI Design
  • Web Portal development 
  • Android development
  • iOS Development

Technology Used

  • Web app - PHP with Symfony, MySQL
  • Mobile app- React Native and PHP

Read More: https://www.mindstask.com/case-study/web-portal-and-mobile-app-modernization-for-german-fruit-and-vegetable-suppliers-and-retailers

Minds Task Technologies
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