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Seven social media recommendations and trends for January 2023

ALM Digital
Seven social media recommendations and trends for January 2023

Social media news: Keep up with the most recent platform improvements


Keep up with the latest social media platform news and developments in January 2023:


In specific locations, Instagram introduced Notes, a 60-character-long paragraph that shows at the top of your followers' or close friends' inboxes (a status update).


• Instagram now notifies professional accounts if their post is ineligible for non-follower recommendations (and you can appeal the decision). To check if you match the requirements, go to Profile > Menu > Settings > Account > Account Status.

• Instagram and Facebook are trying Candid Stories, a BeReal clone.

• Twitter's paid Twitter Blue program has been revived. Continue reading for more Twitter news.

• TikTok is testing horizontal full-screen mode with a small group of users.

• LinkedIn updated and improved numerous company page features, including an expanded competition analytics dashboard, automated newsletter subscription alerts, SEO titles and descriptions for articles, and a greater emphasis on product showcases.


Top 6 social media predictions for 2023


As the yearly social media trend predictions for 2023 reappear, we combed through dozens of articles and newsletters to determine the most talked-about topics. These were the most noteworthy and fascinating predictions we discovered:


  • Brand responsibility, openness, and authenticity: Customers increasingly demand transparency and want businesses to focus on critical topics. As a result, companies are anticipated to strive more in 2023 to build their social media image around good social values.


• First steps into the metaverse: While we aren't going all-in yet, customers will become increasingly familiar with (aspects of) the metaverse in 2023, from VR and AR to NFTs and avatars.


• Multi-sensory social media: By incorporating several formats into the same message and channel, brands and social media platforms will provide users with more engaging experiences.


• Super applications: Some social media platforms are attempting to create all-encompassing "super" apps by expanding their range of services and capabilities.


• Social media for customer service: In 2023, more organizations will include a customer service component in their social media plans.


Twitter news: What's new?


  • Twitter blue has returned. The new monthly membership is $8 ($11 for iOS users). It allows you to edit Tweets, upload 1080p videos, reader mode, and a blue checkmark (after your account has been reviewed). More improvements, such as prioritized tweets in answers, fewer advertisements, and longer videos, will then be added. Businesses will receive a gold checkmark in place of their "official" label, while government accounts will receive grey checkmarks. Twitter Blue for Business is also in development.


  • In addition to the current likes and retweets counts, you can also check the view count of everyone's Tweets.


  • New controls for ad placement are now accessible. Use these to prevent your advertisements from showing alongside tweets with specified keywords.


  • Sharing people's current whereabouts is now prohibited, a new restriction that might be troublesome.


  • Twitter aims to delete 1.5 billion dormant accounts shortly. Do you want to utilize a dormant account and username? Use this helpful app to monitor its status and receive notifications.


  • Soon: Twitter will allow users to share lengthier text and video messages. This is how they may seem.


  • Coming soon: And of course, Elon Musk claims to be stepping down as CEO "as soon as I find someone crazy enough to take the position.



TikTok is still the most popular social networking app for the time being.


TikTok continues to dominate social media, becoming the most downloaded app in November 2022. The video app is the most downloaded app on iOS, ranking first. While it slides to the third position on Android (due to TikTok's restriction in India), it keeps first place in the combined total.


Regarding the other social media applications, Instagram and Facebook are still trailing TikTok in terms of the combined total. WhatsApp, Telegram, Snapchat, and Messenger reached the top 10, but YouTube was left out this month. Although it does not feature in our rating, it is worth mentioning that both Google Play and Apple named BeReal the best app of 2022.


Review the best of social media in 2022.


As we enter 2023, some social media sites look back to honor the finest trends and content from the previous year. Check out these 2022 highlights from YouTube, TikTok, and Snapchat to see if they may inspire your future content and promotions.


Technoblade's father delivering a farewell letter from his late son was the #1 popular video on YouTube in the United States in 2022, followed by the Will Smith slap incident and Dream (Minecraft game face)'s reveal. Cracking an egg underwater, pairing tramp wall stunts, and a fluffy puppy getting a shave was the top three Shorts. The top three advertisers were Amazon, Telecom Egypt, and Clash of Clans.


TikTok has issued a list of the top 2022 videos and trends, which it presents in a single video (below). It also gave its first-ever Greatest TikTok Europe award to Unieuro, an Italian store, for its amusing 'The Clerk' campaign. The series saw the brand create its creator, who played a clerk stuck within TikTok.


Snapchat's AR Lens of the Year is the Crying Lens. It also revealed the platform's top popular music, TV series, destinations, and movies in 2022.


Can memes enhance social media traffic to your website?


Memes are well-known for increasing social media likes and engagement. But may they also help you enhance your website traffic? 


Social Media Today noticed a 12% increase in website sessions and a 16% rise in social media users after including memes in their social media strategy. As predicted, they noticed more significant interaction and, as a result, reached for those posts.


This was based on only one month of data, implying that memes can influence website traffic, conversions, and engagement rates.


Social media tips: Content ideas for your videos


Sprout Social and Headway Capital offered top social media video ideas. While nothing revolutionary, there may be something fresh here that may spark your next video post.


  • Behind-the-scenes videos: Explain the people behind your firm, share an employee story, film a "day in the life" of a colleague, show how your product is created, provide a tour of your workspace, record your staff during an event, and more.


  • Product advantage demonstration: Begin your video by outlining your target group's difficulties, then show your product in action and outline its advantages.


  • UGC (user-generated content): Repost your audience's material (with their permission), such as unboxing videos, reviews and testimonials, and so on.


  • Educational and thought-leadership films: Share how-to material, FAQs, forecasts, style tips, listicles, and videos about the industry.


  • Recycle your more oversized content items (reports, blogs, lengthier movies, etc.) into bite-size videos.


  • Questions: Start a dialogue and acquire audience data by asking questions and encouraging your audience to respond.


  • Timely videos: Create material depending on holidays or hot hashtags.


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