There are many reasons why mobile app companies fail in the market due to poor planning. So building a solid mobile strategy without planning is not a good idea at all. When you develop a mobile app, you need to start with clear objectives of what you are building, for who, and why.
In the blog, we will take a closer look at the mobile app planning phase, which will help your mobile app to grow. Ready? Let's dive in! android app development company - where to start?
Before developing an app, it is necessary to understand the two fundamental questions from yourself:
- Why do you want to create this application?
- Does this type of app already exist?
- Why do you believe the app can perform better than your competitors?
To answer these questions, it is essential to research your target market and your ideal users.
You need to perform in-depth research making sure to….
- Find out the customer pain point that can be solved with the mobile app
- Calculate the size of the market
- Validate the proposed solution
Define your target audience
Start identifying your users and understand their behavior and preferences. This will help you determine what type of audience is best for your mobile app:
- Who are the users
- What is the problem they are facing that you hope to solve?
- How would your app solve these problems?
- Is there a gap or opportunity in the marketplace?
At the end of research, you will be able to create your user personas.
Product roadmap
Usually, the product roadmap contains the following key points:
- Product vision
What type of product launch do you want?
- Strategy
Overall execution plan detailing what you need to do the deliver the requirements
- Goal
Objectives will be measured by specific metrics
- Metrics
What needs to be measured while assessing the goals, eg: organic traffic, download rate, churn rate etc.
- Iteration plan
what timeframes and potential features each staged release of the app will have
- Time frame
The amount of time (rough value) required to execute a particular task or feature.
In other words, a product roadmap is useful when you will get a vision of the mobile app development resources.
Prototype
A prototype is an accurate representation and working example of the intended mobile application. When a low-cost test or demo version of the software is needed for a particular reason, such as fundraising, resource allocation, ideation, or market validation, prototypes are frequently produced.
Minimum viable product
An MVP (Minimum Viable Product) is the first basic operational version of the software product that has the bare minimum and necessary features to be presented to users in order better to understand their needs and potential uses for it. The Minimum Viable Product, which may be used to comprehend a product's desirability, usefulness, and possible commercial worth, is what can help you grasp a product's functionality.
Before we wrap up
It is easy to get excited when you have an idea for a mobile app that you think is revolutionary. Do in-depth market analysis planning before choosing the mobile product development company. Ready to start your project? Choose Master Infotech, and our experts will take care of your mobile product development needs.
Since Uber revolutionized the on-demand sector with a variety of such on-demand solutions.
From food delivery to booking a taxi, from clothing to car wash service, baby care to pet care etc., the present technology has got a mobile app on every corner to get you covered.
Augmented Reality App Ideas 2018
As indicated by Global Industry Analysts, the worldwide market for Mobile Augmented Reality (MAR) Apps is anticipated to achieve US$3.9 billion by 2020.
AR gives vendors numerous chances to innovate and improve the real-time experience.
Virtual Reality is not just going to change the entertainment industry but industries like Education, Healthcare, Air and Space, Marketing, Journalism, Travel, Real Estate, Automotive, Retail etc has changed drastically with AR and VR.
In this article, we are going to share the top 3 reasons how a business gets benefits from a mobile.
They can help to ensure the business operations are smooth and efficient - Manual tasks can be done efficiently using the mobile app.
Mobile being handy can ease out the process of recording and managing the data from any point.
Apart from it, automatic calculation also makes work easy and error-free.
Multiple verticals can be introduced using a single app:- A single app can help you to serve multiple services.
Introducing new businesses as well as letting your customer know about sales and services using the push notification.
