Businesses are always adopting new ways to withstand the competition in the market. Over the years, businesses have implemented various strategies to enhance their growth. One such strategy is the customer loyalty program. Customer loyalty programs are an effective way which help companies increase customer loyalty and eventually their revenue. Customers can earn rewards by participating in these programs that encourage them to stick with the brand. There are different types of loyalty programs and gamified loyalty program is one type.
Gamification in loyalty programs lets the customers engage in activities and challenges that let them earn rewards/badges. The main goal of this loyalty program is to make customers interact with the brand regularly, which is valuable for the growth of businesses. Integrating gamification elements into your business activities will help to retain customers and motivate them to purchase more.
Features of gamified loyalty program
- Encourage repeated actions
Customers will be provided with challenges at each stage of their purchase journey. By incentivizing after the completion of each challenge, customers will feel accomplished and be more likely to repeat those actions.
- Motivate specific actions with badges
Brands must know how their customers prefer to engage with them and what kind of incentives are most likely to keep them engaged. Providing them with personalized badges will motivate specific actions from your customers.
- Incentivize social engagements
Social media has quickly become a prominent way for businesses to interact with their customers. One way to increase customer engagement is by incentivizing them, for their engagements in social media, through the use of challenges or badges that unlock prizes or content when achieved.
- Providing a gamifying experience to customers
Gamification is a customer engagement strategy that uses game design elements to improve the customer experience. It helps to motivate customers through challenges, and can also attract more customers.
But what is gamification – really? For the first time, there are more expected to see 3.7 billion mobile health app downloads were recorded in 2017, globally. Gamification offers more flexibility than using a game.
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