Anyone who has suffered from a toothache or a cavity knows how important it is to look after your dental health. However, most people don’t realize that taking preventive measures is much more crucial for the maintenance of oral hygiene. This is precisely why people usually go to the dentist after they have an issue. People make a dental appointment usually when it's too late or when it is the most convenient time for them. Hence, in order to attract a steady stream of patients dentists must invest in dental marketing services.
Important PPC Marketing Practices to grow your practice
Dental practices that are just starting out or those that are looking to boost their patient volume need to pay extra attention to PPC marketing for dentists. While digital marketing encompasses several different channels, PPC helps in attracting patients that are already looking for specific dental services. You will have to include SEO and social media marketing in your digital marketing plan as well. However, it might take some time before you see any results from these strategies. With PPC on the other hand, the results are quite immediate. But before you get started you need to make sure that you follow the best PPC practices. The following are some best practices to keep in mind when creating your PPC ads:
Create a list of Specific keywords
For any dental practice it might be a little difficult to bid on broad keywords. They are not just high-volume but also too competitive. Moreover, they are so generalized that you might not be able to attract any patients. Instead, it is advisable to focus on location-based Google Adwords for dentists that are capable of attracting patients
Well-structured Campaign
Instead of just trying to do everything at once, it is advisable to take some time to structure your campaign and then launch it. A keyword strategy is important but it is not enough. A good structure also enables you to budget properly, optimize your accounts, improve the quality of scores, write a copy effectively, and also in measuring progress through metrics.
Ad extensions
Google Ads for dentists aren’t usually flashy. They are small and text-based and only consist of around 3 headlines. The space is limited to around 30 characters. Thus, you need to communicate a lot through that limited space. Hence, it is advisable to make use of ad extensions.
Concise Landing Pages
If somebody clicks on your PPC advertisement regarding specific services such as dental crowns in Los Angeles, only to be taken to the homepage of your website and is expected to explore the website themselves to find what they are looking for then you can say goodbye to that lead. Targeted PPC for dentist ads needs to have a targeted and well-optimized homepage.
Location is Key
Most patients that visit your practice probably reside close by. People don’t usually travel miles to visit a dentist. Hence, it is advisable to make use of geo-targeting. Thus, you can easily target the local residents searching for dental services.
Conclusion
Many people make the mistake of investing in PPC without using the right strategies. This usually leads to disappointment. However, keeping the aforementioned practices in mind can help you in achieving your business goals and growing your practice with help of PPC marketing.
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Here are dental PPC strategies to try in your dental Google Ads campaign.
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