
The number of people that discover brands and products through social media and messengers is bigger than ever. Among the exceptional abundance of such platforms, WhatsApp is arguably the most notorious example — the instant messenger has an audience of more than 2.2 billion active monthly users. Such a large user base, combined with extensive features for business, presents outstanding lead-generation opportunities for companies in various industries. So why use WhatsApp lead generation capabilities to attract new customers?
- High open rate. Messages sent through WhatsApp have a 98% open rate and a 45-60% click-through rate, which is significantly higher than email and SMS. This means that any marketing communication by a brand is likely to be opened and read by prospects.
- Asynchronous communication. Another advantage of WhatsApp is that texts and voice messages sent through WhatsApp do not demand an instant response, giving sales teams more time to build convincing offers and making it more comfortable for potential clients who don’t have to devote all their attention to the dialogue, for example, contrasting to a phone call.
- Accessibility and low fees. WhatsApp messaging app is free and simple to use since it sends messages and media through the internet, allowing users to communicate with anybody in any country without incurring cell carrier fees. WhatsApp Business is a free solution for small companies and WhatsApp Business API comes at an affordable rate for medium to large-sized corporations.
- Pro-business features are another aspect where WhatsApp shines. The messenger supports chatbots, mass mailings, and detailed analytics, making it a convenient tool for lead generation. Chatbots, in particular, are beneficial for lead generation since they are available 24 hours a day, seven days a week, and can manage initial inquiries by classifying them.
WhatsApp chatbots for lead generation
Since chatbots have seen a surge in popularity lately, it is worth to example of their capability for attracting leads via WhatsApp. Chatbots are cost-effective tools that can handle initial inquiries by categorizing and analyzing customer messages to determine if they are qualified leads or existing clients, providing human agents with key information about the request and sender. They do not necessitate the availability of human resources around the clock and can manage frequent queries even in the middle of the night. Moreover, chatbots may provide customized responses to human inquiries, with AI and automation making tremendous progress in this area. Overall, adopting WhatsApp chatbots for lead creation may assist organizations in providing rapid and efficient customer care, resulting in improved levels of customer satisfaction and retention.
To sum things up, if your company doesn’t use WhatsApp for lead generation yet, there are at least five solid reasons why it should.