How to choose the right lead tracking software

Tracking leads is difficult, and without the right tools, this will remain a consistent challenge. As we previously mentioned, most marketers are relying on traditional analytics tools to track and measure lead generation goals. 

The issue with most analytics tools is that the data is anonymous and aggregated. This is when information is compiled into data summaries. So, in other words, you’re not able to find a specific lead, where they came from, or what they did on your website. Luckily there are plenty of lead tracking tools available that can help you overcome this particular challenge. The appRetail.io can be the best tool you come across ever. This tool might keep you away from lead leakage troubles. 

Ways to choose the right lead tracking tool?

There are a few factors to take into consideration when evaluating lead management and tracking software to ensure that you make the right choice for your business.

With so many tools to choose from, how do you decide what’s best? There are a few factors you can take into consideration when evaluating lead tracking and management software. 

Affordable pricing and no hidden extras: 

The tool you choose to invest in must be affordable. It’s not uncommon for providers to charge for integrations, extra usage and additional accounts. So, look out for any extra costs as it can get expensive very fast.

Can integrate with other software: 

If you want to track your leads across the entire sales cycle, you’ll need to invest in a lead tracking solution that seamlessly integrates with your CRM and other reporting tools.

 Offers offline tracking capabilities: Your digital marketing campaigns may drive actions away from the web, such as a telephone call or in-store visit. Combining your online data and offline leads in one tool will provide you with a complete view of your marketing efforts.