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Automotive Head-Up Display (HUD) Market 2028: Emerging Opportunities | Techsci Research

Automotive Head-Up Display (HUD) Market 2028: Emerging Opportunities | Techsci Research

The automotive industry is expected to witness an impressive growth rate during the forecast period, with the Automotive Head-Up Display (HUD) market projected to surpass $10 billion by 2028. The growth of the automotive head-up display market is due to the increasing adoption rate of advanced technologies by OEMs, the growing connected cars market, and increasing adoption of advanced driver assistance systems globally. Additionally, the need for safety and the rising number of road accidents is driving the integration of head-up displays in the automotive industry, particularly in mid-size and economic car segments. Conventional HUD technology is predicted to account for the largest share in the global automotive head-up display market during the forecast period. The growth of the conventional HUD technology is primarily due to the increasing importance placed on vehicle and passenger safety systems by automotive customers.

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The North American market held the largest share of the automotive head-up display market in 2023, with the US being the major contributor to the market. However, the European automotive HUD market is expected to surpass the North American market by 2028, owing to the increasing demand for premium and luxury cars equipped with HUDs. Furthermore, the Asia-Pacific automotive head-up display market is expected to witness the fastest growth due to the rapidly growing demand for mid-segment cars equipped with head-up display systems.

Several major key players operate in the automotive head-up display market, including Robert Bosch GmbH, Panasonic Corporation, Continental AG, Harman International Industries Inc., LG Electronics Inc., Denso Corporation, Yazaki Corporation, Pioneer Corporation, Garmin Ltd., and Nippon Seiki Co. Ltd. TechSci Research conducted primary and exhaustive secondary research to analyse the market size for the global Automotive Head-Up Display market. The research included the preparation of an exhaustive list of Automotive Head-Up Display manufacturers operating globally, followed by primary research surveys with the identified companies. The product offerings and regional presence of all major Automotive Head-Up Display suppliers across the globe were also analysed by TechSci Research.

Objective of the Study:

  • To analyze and forecast the market size of global automotive head-up display market, in terms of value & volume.
  • To classify and forecast global automotive head-up display market based on vehicle type, electric vehicle type, HUD type, technology, end-user, and regional distribution.
  • To identify drivers and challenges for global automotive head-up display market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. In global automotive head-up display market.
  • To conduct the pricing analysis for global automotive head-up display market.
  • To identify and analyze the profile of leading players involved in the global automotive head-up display market.

TechSci Research conducted primary research surveys and exhaustive secondary research to perform this study. Initially, TechSci Research compiled a list of the top manufacturers operating globally. Subsequently, TechSci Research conducted primary research surveys, including primary calls and email responses, with the identified companies. During the interviews, the respondents were asked about their competitors. Using this technique, TechSci Research was able to include manufacturers that could not be identified through secondary research limitations. TechSci Research analyzed the service offerings, distribution channels, and presence of all major players in the HUD market.

Using a bottom-up approach, TechSci Research calculated the market size for the automotive HUD market. Data for various end-user segments was recorded and forecast for future years. These values were sourced from industry experts and company representatives and validated externally by analyzing historical data of these product types and applications to arrive at an appropriate overall market size. TechSci Research also studied various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations, and financial reports.

The study is useful for providing answers to critical questions that are important for industry stakeholders such as automotive head-up display manufacturers, customers, and policy makers. The study can help them target growing segments over the next two to five years, facilitating investment decisions and expansion. Key target audiences for this study include original device manufacturers (ODMs) and stakeholders, system integrators, head-up display original equipment manufacturers (OEMs), assembly and packaging vendors, associations, organizations, forums, and alliances related to HUD, and market research and consulting firms.

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About TechSci Research:

TechSci Research is a research-based management consulting firm providing market research and advisory solutions to its customers worldwide, spanning a range of industries. TechSci Research’s core values are value, integrity and insight. Led by a team of dynamic industry experts, TechSci Research provides its customers with high value market research and advisory services that helps them identify new market opportunities, growth engines and innovative ways to capture the market share. As a result, TechSci’s client leads rather than follow market trends. Not bound by legacy, TechSci’s cutting-edge research model leverages its decades of research knowledge and an increased use of technology as engines of innovation to deliver unique research value. Provided as an alternative to traditional market research, TechSci Research reports do not just deliver data and knowledge rather highlights the insights in a more usable and interactive format for its clients.


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