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Future of Social Media Marketing

McCollins Media
Future of Social Media Marketing

Social media sites are steadily growing in popularity. More than 80% of the 4.66 billion people on the planet with internet access utilize social networks. and a rise in this percentage is anticipated!

A few years ago, getting likes from friends and family would have made us happy; today, we trade knowledge and advise, promote services, buy products, etc.

Many well-known companies already actively communicate with their clients on Facebook, Twitter, Instagram, and other platforms. These companies range from large automakers to food producers. In other cases, businesses have even given up on websites in favor of social media agency in Abu Dhabi. There is a pressing need to know what will occur next considering how swiftly the world is changing. 

Will virtual reality eventually be used in every facet of life? In 2022 and beyond, what can we expect from users and advertisers on social media? Does social media help a business grow? Certainly, yeah.  This has increased the use of mobile devices and prompted the exchange of more and more intriguing content. Here are several forecasts about social media's future.

Enhanced Privacy and Security:

When considering social media, privacy concerns are a crucial matter that needs thought. People are now aware of how their data is utilized on social media, which is why this has happened.

"Dark social" would become more common in the future due of privacy concerns. This is a reference to private online messaging, such as email or instant messaging. Around 84% of consumer outbound sharing is also attributed to dark social. In the upcoming years, there is a potential that things will improve.

Artificial Intelligence:

Experts are collaborating to incorporate AI into our daily lives. Social media will eventually incorporate AI for better functionality and features. Chatbots will look more human-like in addition to performing just like people. AI-powered services will take the place of customer care.

Video Content:

It is true that there is more video content on social media. According to statistics, social media videos are five times more engaging than other sorts of material like text, photos, etc. This suggests that social media will probably continue to include video content in the future. On social media, live videos have been increasingly popular recently.

Reduced Typing:

According to reports, around 50% of future web searches will be a voice and visual searches. In addition to audio sample messages, speech, and photo searches would also see significant advancements. This approach would consider typing on social networking sites to be outdated.

Advertising on Social Media:

About 50% of all online searches in the near future will be voice and image searches. Together with audio sample messages, voice and picture searches would also see significant improvements. This approach would make typing on social networking sites unnecessary.

Role of Mobile Devices:

91% of those who use social media do it on mobile devices to reach their preferred channels. Which marketing issues are raised by this?

Social media platforms already provide unique ad formats for mobile apps. Mobile-only advertising will become more and more popular.

In the near future, it is predicted that 3 billion individuals will access social media on mobile devices. Also, it is anticipated that younger generations would use their smartphones to explore social media. Hence, mobility would be taken into account in the design of future social media networks.

Influence Marketing:

Influencer marketing is becoming more and more common on social media these days. Influencers are compensated by businesses when their work promotes their products to audiences.

If brands want to reach their target audience, they must look for dependable influencers. Fans do follow influencers, and they might earn money from influencer marketing.

Pinterest Ads:

Brands may effectively advertise their goods and services on Pinterest. Pinterest advertising are one method for doing this.

Little pictures known as Pinterest advertising are shown next to user boards' pins. These may be developed by companies to advertise their goods or services, or to entice customers to visit their website or retail location.

A little ingenuity and familiarity with the platform are needed to create an effective Pinterest ad. Yet with a pro's assistance, building your brand and making an effect on the platform is simple.


LinkedIn is an excellent tool for business promotion. You can connect with a sizable community of prospective clients through LinkedIn ads.

LinkedIn adverts are among the best ways to promote your company on the network. LinkedIn advertising are specifically designed to reach users who are interested in your business's goods or services. Also, you might concentrate on particular groups of people, such job searchers, college students, or business owners.

Anything may happen with social media. Social media has endless possibilities for growth. Using an expert social media agency in Dubai for outsourcing aids in raising your business's social media profile. In the coming years, social media will supplant other traditional business and marketing tactics. Experts are utilizing social media platforms to broaden opportunities and improve everyone's quality of life.

McCollins Media
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