We belong to the age of the internet, where the majority of us start our days with the internet and end with the same. After visiting hundreds and thousands of sites day in and day out, we don’t remember each one of them. The content of the site can be enticing, but it is the look and feel of the website that can make the user spend more time on any website. With a lesser bounce rate of users on your website, the chances of conversion automatically increase.
Unlike personal websites, businesses have to give extra attention to web page design. To make other people stick to your site and become your customer, you need to improve your understanding of the user demographics. If you already have a website that’s not bringing in the conversion, you can deploy several online resources and tools to improve the layout of your business web page design.
When you have just started creating the site, you already created buyer personas for your business. But, now, when there is live traffic on your website, there are better opportunities for you to understand the interaction pattern of your users. You can rely on Google Analytics, Social media analytics to know the type of users interacting with your business. Data visualization tools like heatmaps, D3, HighCharts, Leaflet, Power BI, Infographics, and many others can give you a fair understanding of your customer demographics.
In this blog, we will be guiding you through one of such data visualization tools, namely heatmaps. Let’s start with the basics.
What are heat maps?
Heat maps are the data visualization tools that help you understand the interaction behaviour of visitors on your website. In analogous with the temperature/ heat, the sections of the site with greater engagement are shown, and those with lesser interaction will be shown with blue/green colour.
With the help of heat maps, you can check the most clickable section, scroll as well as read section using the moves of the mouse.
Read more:- Improve Your Business Web Page Design