If you're running an online store using Shopify, you know the importance of search engine optimization (SEO) in driving traffic and sales to your website. But while you might be familiar with the basics of Shopify on-page SEO, it's important not to neglect off-page SEO as well. Off-page SEO refers to the actions you take outside of your website to improve your search engine rankings, such as building backlinks and promoting your content on social media.
To help you get started, we've put together a Shopify off-page SEO checklist to ensure you're doing everything you can to optimize your online store.
Shopify off-page SEO checklist
Build high-quality backlinks
Backlinks are links from other websites to your own. Google sees backlinks as a sign of trust and authority, so it's important to build high-quality backlinks to your Shopify store. You can do this by guest posting on relevant blogs, creating infographics that other websites will want to share, and reaching out to influencers in your niche to ask for links.
Promote your content on social media
Social media is a great way to promote your content and drive traffic to your website. Make sure you're active on social media platforms like Facebook, Twitter, and Instagram, and share your content regularly. You can also use social media advertising to reach a larger audience.
Participate in industry forums
Find forums related to your industry and participate in discussions. Be helpful and provide value to the community, and make sure you include a link to your website in your forum signature.
Submit your store to relevant directories
Submitting your store to relevant directories can help increase your visibility and drive traffic to your website. Look for directories related to your niche, and make sure your listings are accurate and up-to-date.
Monitor your online reputation
Your online reputation can have a big impact on your search engine rankings. Make sure you're monitoring your online reviews and responding to any negative feedback promptly and professionally.
Build a presence on review sites
Review sites like Yelp and Google My Business can be a great way to drive traffic to your website and improve your search engine rankings. Make sure you're active on these sites and encourage your customers to leave reviews.
Create shareable content
Finally, make sure you're creating content that is shareable and linkable. This includes things like blog posts, infographics, and videos that provide value to your target audience. If your content is high-quality and relevant, other websites will be more likely to link to it and share it on social media.
By following this Shopify off-page SEO checklist, you can improve your search engine rankings, drive more traffic to your online store, and ultimately increase sales and revenue. Remember to be patient, as it can take time to see results from your off-page SEO efforts. But with consistent effort and attention to detail, you'll be well on your way to success.