Imagine spending a lot of time creating, drafting, proofreading, and scheduling your email newsletters, but in the end, you don’t get the desired email clicks. Every marketer would relate to this. But, as one of the leading email marketing companies in Mumbai, we have mastered the art of creating and sending impactful emails.
To begin with, email marketing is a potent tool, but if your newsletter ends up being unread even before being opened, then there is a problem. Luckily you don’t need to guess it because we are here to help.
First and Foremost
There is something called CTR or click-through rate, which is basically the number of clicks and impressions on the link or Call to action (CTA) within the email. CTR helps you determine the effectiveness of any email marketing campaign and measures how engaged an audience is with a particular piece of content. .
Time to connect the dots. Literally.
Here’s the thing. Timing is the key.
But how could something as seemingly uncomplicated as timing disrupt everything? Well, it does have a fair share of contribution. For instance, if you send your newsletter in the middle of the day or at a time when your audience is most unlikely to see it, you will end up having a poor CTR.
Simply sending your newsletter in the middle of the day may result in being ignored or buried somewhere in your subscriber’s inbox. Avoid sending your emails at night because your email has a higher chance of getting lost in the sea, along with the other emails that your subscribers receive overnight. It should be done at the right time when the users are most active.
If you need assistance with your email marketing and find it all too overwhelming, connect with Digitactix, a leading digital marketing company in Mumbai, providing a complete solution to all your digital needs.
But then again, the question is, what is the best time to send your email?
What Is The Best Time to Send Your Newsletter
Can sending an email at a specific time really help you? Absolutely. Take, for example, you send a text to your friend at the time when he/she is free. The chances are high that they will reply to your text. But, if you send a text at 3 AM, the chances are that they might not reply.
According to the research conducted by HubSpot, the best time to send an email newsletter is during working hours, between 9 AM to 11 AM and 12 PM to 3 PM.
Apart from the time, the days of the week also have a role to play. Monday, Tuesday, and Wednesday are the best days to send your emails and receive a high response rate. Note that the timings and days may vary depending on the industry and the audience.
However, you can improve your email strategy by following a few steps mentioned below -
- Know Your Audience
The best way to determine the ideal time to send your emails is by understanding your audience's behavior. For example, if you are targeting working professionals, it is best to send your emails during the weekdays and avoid sending them on weekends.
Similarly, if you are targeting students or stay-at-home parents, sending emails during the weekdays may not be effective. Take help from the best digital marketing services in India to learn more about your audience and additional information to boost your email marketing.
- Consider Time Zones
If your email list comprises subscribers from different time zones, it is crucial to send your email newsletter at a time that is convenient for all. Consider sending emails based on the recipient's time zone or send them during the overlap of the busiest times across different time zones.
- Catchy Subject Line
The subject line is the first thing that your subscribers will see when they receive your email newsletter. Try to make it direct and catchy to urge your audience to open it. Therefore, ensure you optimize your subject line to make it compelling and relevant to your subscribers' interests.
Parting Thoughts
Remember, timing is everything in email marketing, the key is to send your newsletters at a time when your subscribers are most active and engaged so they're more likely to open and engage with your content.
As one of the leading email marketing companies in Mumbai, we are here to assist you with the best possible marketing services that will not only help you with email marketing but overall growth.
