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Smart Toys Market Size, Regional Outlook, and Forecast to 2030

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Smart toys are the modern-day toys, which possess artificial intelligence, and consist of a microprocessor, volatile or nonvolatile memory units, and input & output devices. These toys are often confused with educational toys, which do not possess artificial intelligence, and are used specifically for the purpose of learning. For example, a rhyme narrating toy cannot be considered a smart toy, although it is integrated with microprocessors. 


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Modern-day smart toys are incorporated with speech recognition and speech synthesizers, which can be easily implemented in a software and hardware. In addition, sensors are being provided in many of the contemporary toys, which enable them to react to their surroundings, thereby making them more realistic. 


The growth of the smart toys market is majorly driven by increase in disposable income among middle-income groups and advancements in technology to develop innovative and interactive toys. Moreover, increase in awareness towards the smart toys and availability of various types of smart toys for indoor & outdoor sports and educational purposes fuel the market growth. However, high cost of these toys acts as a restraint for growth of the market. 


The smart toys market is segmented on the basis of distribution channel, end user, type, and geography. By distribution channel, the market is categorized into online market, specialty stores, toy shops, and others. 

Based on end user, the market is bifurcated into Toddlers, Pre-Schoolers, School-going and Stripling. By type, it is classified into robots, interactive games, and educational robots. 


Geographically, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, France, Germany, Italy, Spain, and rest of Europe), Asia (China, India, Hong Kong, Japan, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa). Presently, North America dominates the smart toys market; however, growth of Asia-Pacific is expected to surpass that of North America in the future. Growth in young population, rise in disposable income, and shift towards technology are the major factors that are expected to drive the growth of Asia-Pacific smart toys market. 


The key players mentioned in this report are Dream International (Hong Kong), Hasbro Inc. (U.S.), Jakks Pacific (U.S.), Kids II Inc.(U.S.), KNEX Industries Inc. (U.S.), Konami Corporation (Japan), Leapfrog Entertainment (U.S.), Playmobil (U.S.), The Lego Group(Denmark), and Mattel Inc.(U.S.) 


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Key Benefits 

This study provides an in-depth analysis of the global smart toys market, in terms of value, to elucidate the imminent investment pockets. 

A detailed impact analysis of the current trends, market size, and future estimations is provided. 

Key drivers and restraints of the market are explained to identify the prevailing market opportunities. 


Smart Toys Market Key Segments 

By Distribution Channel 

  • Online Market 
  • Speciality Stores 
  • Toy Shops 
  • Others 

By End User 

  • Toddlers 
  • Pre-Schoolers 
  • School-going 
  • Stripling 

By Type 

  • Robots 
  • Interactive Games 
  • Educational Robots 

By Geography 

North America 

  • U.S. 
  • Canada 
  • Mexico 

Europe 

  • UK 
  • France 
  • Germany 
  • Spain 
  • Italy 
  • Rest of Europe 

Asia-Pacific 

  • China 
  • India 
  • Singapore 
  • Hong Kong 
  • Japan 
  • Rest of Asia-Pacific 

LAMEA 

  • Latin America 
  • Middle East 
  • Africa 


Key Players in the Value Chain 

  • Dream International (Hong Kong) 
  • Hasbro Inc. (U.S.) 
  • Jakks Pacific (U.S.) 
  • Kid ii Inc. (U.S.) 
  • KNEX Industries Inc. (U.S.) 
  • Konami Corporation (Japan) 
  • Leapfrog Entertainment (U.S.) 
  • Playmobil(U.S.) 
  • The Lego Group(Denmark) 
  • Mattel Inc.(U.S.) 


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Reasons to Buy this Smart Toys Market Report: 

> Mergers and acquisitions should be well-planned by identifying the best manufacturer. 

> Sort new clients or possible partners into the demographic you’re looking for. 

> Suitable for providing dependable and high-quality data and analysis to assist your internal and external presentations. 

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> Recognize newcomers with potentially strong product portfolios and devise effective counter-strategies to acquire a competitive edge. 

> To develop effective R&D strategies, gather information, analysis, and strategic insight from competitors 


About Us 

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions." AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. 


Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 


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