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Australia Mattress Manufacturing industry is projected to become $840 Mn in 2023. Will the Mattress market continue to grow in Australia? Ken Research

Ken Research

1. Current Retail & Commercial Mattress Industry Opportunity

Top 5 Mattress Strartups Australia

Also check out: Australia Hotel Market Outlook

Retail Players looking to Switch or Expand into Commercial Segment Owing to Promising Accommodation Pipeline & Slow Retail Growth

  • Healthy growth of demand for bedding products in Accommodation industry spurred on by growing current & future-focused property investment (AU$ 2 Bn TV in 2019)
  • Slow growth in Retail/Residential segment due to very low mattress interchange frequency, high cost consciousness & low end-user technical awareness
  • Highly frequent mattress interchanges (7-8 years) in the Accommodation industry due to considerations upon guest comfort & regular maintenance
  • Dominance of Retailer-based mattress manufacturers (AH Beard, Sealy etc.) in Accommodation, Retail incorporating significant presence of online Bed-in-a-Box companies
  • Premium quality mattresses demanded by 5-star Hotels & Resorts while economy-priced & low to medium quality mattresses common in Retail segment
  • Frequent brand switching in Retail Segment owing to low Customer Loyalty, while Long Term contracts common between accommodation brands & mattress suppliers.

2. Mature yet Resilient Market with Constant Need for Bedding Products

Top Investments Mattress Startups

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  • Overnight Tourism Expenditure up by 11% from 2017-18 at AU$ 121.1 Bn.
  • 43 Mn Chinese visitors (15% of overall) in 2018-19 up 1% from 2017-18, spending AU$ 11.9 Bn up 6% from 2017-18
  • NSW, VIC and QLD making up ~83% of all Visitor nights in year ended Sep’19
  • 10,000 rooms expected to be added in 2020 in addition to the 6,000 rooms added in 2019

3. Major Initiatives Aimed at Strengthening the Backbone of the Accommodation Industry, i.e., the Tourism Industry

Sleep Republic Online Mattress Market

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  • New air agreements signed by the Australian Federal Government paving the way for increased tourist arrivals.
  • Unrestricted airspace access agreement signed with China in Dec’16 allowed 285,000 Chinese airline seats in 2016 to grow to 1.5 Mn in 2018.
  • 5,000+ member strong Australian Hotels Association (AHA )supported by a network of branches in every state and territory
  • TAA maps accommodation industry performance representing close to 600+ members and 24 hotel chains.
  • Tourism 2020 strategy launched in 2009 focusing on increasing tourist arrivals in the country, by doubling overnight visitor expenditure from the figure to AU$ 115-140 Bn by 2020
  • Increased investment in quality accommodation properties a significant factor in achieving the goal set.
  • As of June ‘19 upper bound targets of increasing room supply in the accommodation industry exceeded by 102% .

Ken Research
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