An Exceptional List of 15 Books on Logo Design

This post originally appeared on Arturo Back Office.

Do you work in the creative field? Are you looking for a good book on logo design to be the best at your work? Take some time out of your busy schedule and read this article because we have made a list of 15 highly recommended books on logo design.

Everything you see in the market, in homes, and practically all the things around you are marketed for being sold. The presence of every product in the market is gauged by its brand name and then the brand logo. At times, a perfect brand name loses the interest of a potential buyer if the logo is flawed. Hence, the importance of logo design is pretty evident.

All that said, let’s dig into this article to discover the best books about logo design. You may find some favorites worth adding to your book collection. We hope that these books will give you some expert-level tips and tricks to create finer logos and stronger brand identities.

1. Logo Design Love: A Guide to Creating Iconic Brand Identities

Image Courtesy: Amazon

Logo Design Love, written by David Airey, is a great pick among the books on logo design. It has the best practices to help you understand the logo designing process, including a breakdown of basics, valuable insights, and superb illustrations. Moreover, it also encompasses case studies with useful tips for designers who want to take it up a notch.

You can find this book here.

2. Designing Brand Identity: An Essential Guide for the Whole Branding Team

Image Courtesy: Amazon

The latest (fourth) edition of Designing Brand Identity by Alina Wheeler is a staple for every designer’s bookshelf who is looking for a book on logo design. It has thoroughly articulated the strategies on how to design a logo for any type of brand. This book will also teach you the strategies on how a designer should translate the idea behind any brand into its logo. The book is inclusive of the latest social media marketing and branding trends revealing the recognition journeys of successful brands and their logos.

Find this book here.

3. Logo Modernism

Image Courtesy: Amazon

Be it retail giants, architecture, geometry, typography, art, or media outfits; this book covers it all. Logo Modernism by Jens Müller is a treat for every aspiring artist and designer. The book focuses on the branding transition from 1940-1980, giving the reader a contrast between corporate giants’ retro and modern identities.

Find this book here.

4. Identity Designed: The Definitive Guide to Visual Branding

Image Courtesy: Amazon

Identity Designed by David Airey is hands down one of the best books on logo design out there. It gives you an insight into how to design effective logos and their impact on the brand’s survival. This books also give a preview of renowned design studios around the world. Moreover, it shares the history of earlier practices of branding with contemporary ones.

Find this book here.

5. Symbol

Image Courtesy: Amazon

As the name suggests, it is a book of more than 1300 symbols illustrated in black and white. The symbols are laid out in a group of similar visual characteristics. Steven Bateman has composed this book to help the readers get a grip on the do’s and don’ts of lines and curves while designing a logo.

Find this book here.

6. Logotype

Michael Evamy’s book on logo design, i.e., Logotype, has everything a creative agency or a logo designer need. It focuses on typography. The Symbol and Logotype duo is a game changer if you want to be a champion designer.

Find this book here.

7. Bruno Munari: Circle, Square, Triangle

Image Courtesy: Amazon

This book combines case studies on shapes, i.e., Circle, Square, and Triangle. The author investigates the significance of these symbols throughout the history of ancient Egypt and Greece. He concludes that each symbol has a distinctive significance. The circle portrays divinity, the Square symbolizes enclosure and safety, and Triangle shows connectivity. Pablo Picasso even claimed that Bruno Murari was the Leonardo of his time.

Find this book here.

8. Los Logos

Image Courtesy: Amazon

Los Logos encompasses everything you need to know about current developments in the logo designing industry. You can find the latest and unrivaled logo designs in this book to study and take inspiration from.

Find this book here.

9. Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

Image Courtesy: Amazon

All the elements you need to excel at logo design can be found in this book. An absolute powerhouse of a book on logo designs for exceptional artists. Logo Creed comes in handy whenever you are going through a creative block and need new ideas and inspiration to make an original design.

Find this book here.

10. Logo Life: Life Histories of 100 Famous Logos

Image Courtesy: Good Reads

A beautiful book encapsulates artists’ creativity, designs’ evolution, and iconic logos. Ron van der Vlugt discusses everything an artist can offer in this book. This book can surely provoke the reader to think out of the box and create an aesthetically appealing logo from vintage to contemporary designs.

Find this book here.

11. The Logo Design Idea Book

Image Courtesy: Amazon

Steven Heller and Gail Anderson compiled all the elements a good logo must have in this creative book. It includes examples of iconic brands and how their logos brought the brand to life, giving it a personality of its own. This book explains how a logo can deliver a brand’s witty, humorous, or serious persona through its visuals.

Find this book here.

12. Identity: Chermayeff & Geismar & Haviv

Image Courtesy: Amazon

Identity came into existence as a result of the creative labor of Chermayeff, Geismar, and Haviv. This book on logo designs encapsulates the entire work life, i.e., six decades of these three visionaries and the hard work they put in to make a mark in the design world. This book is one of the most widespread among many big shots as it also helped them in their journeys.

Find this book here.

13. Logo

Image Courtesy: Amazon

Michael Evamy’s Logo is the easiest guide for beginners to take grasp visual and graphic designing. It is a best-seller for a reason. Focusing on contemporary designers, it covers almost 1600 logo designs and has been used as a reference by many designers.

Find this book here.

14. Pentagram Marks

Image Courtesy: Amazon

This book on logo designs from Pentagram published logos from 1962 till now. The 400 logos in this book show diversity of work produced by Pentagram. The logos are from both large-scale and small businesses, agencies, government offices, and NGOs. An excellent book to get your hands on to study effective approaches to design logos.

Find this book here.

15. Marks of Excellence: The History & Taxonomy of Trademarks

Image Courtesy: Amazon

Marks of Excellence is a book on logo design that extensively covers the history, styles, and variations in contrast with the present trends of the designing world.

Find this book here.

If you look back at history, logos have been a constant part of our lives. Be it cave carvings, Egyptian hieroglyphs, or Biblical symbols. As the world witnessed the industrial revolution, the advertising industry boomed, and so did the importance of logo designs. Since then, it has constantly been evolving from retro to minimal and futuristic.

Eventually, the need for logo designers has also increased. Creative entrepreneurs and designers have to keep themselves updated with the market needs and client expectations to stay in the game. So, they have to strengthen their grasp of the principles for good logo designs. After all, visual appeal curates an everlasting impact and smooth experience. This list of 15 mind-blowing books on logo design will come in very handy.

Want a spectacular logo for your brand? We at Arturo Back Office are at your service with the best in-house designers.