As a senior living community, there are times when you might feel as if your marketing options are limited. Perhaps you have looked into traditional forms of advertising, such as television or radio, and quickly decided that these weren’t a viable route for you. While this is likely frustrating, don’t worry! There are a multitude of amazing solutions waiting for you in the form of digital marketing. Listed below are some of our favorites:
Search Engine Optimization
Right out the gate, one of the best digital marketing methods you can use is search engine optimization or SEO for short. SEO works by researching keywords that potential residents and their families would use to find senior living communities just like yours on Google and other relevant search engines. These might include keywords along the lines of ‘best memory care communities’ or ‘assisted living near me’.
An SEO expert, such as our Salt Rank team, would create a plan to integrate these keywords into your website as well as create meaningful and professional content for your blog. As a senior living community, health and wellness topics geared toward older adults can be especially helpful to feature on your website. Actively sharing this type of content will set you up to be an authority in your field.
Social Media Management
Seniors aren’t using social media, right? Wrong! Many older adults are very active on social media and use it as a way to connect to their loved ones. Even if there are those who don’t use social media, remember that their family members are. This means that by having an active and well-established social media presence, you have the opportunity to provide an insider look at your community.
Use your platforms to share candid content from our community. For example, this could be a great time to showcase any special themed dinner or parties that you hold for your residents. Upload pictures and videos of them having a fun time and enjoying themselves. You can also create video testimonials from both residents and their families, allowing them to share their thoughts on just why they love your community so much. This type of PR is invaluable, especially for senior living communities.
Geofencing Marketing
Another great marketing method that is on the rise is geofencing. Geofencing is a very affordable yet revolutionary way to reach potential customers and even recruit new employees. This tactic works by utilizing GPS and RFID technology to create a digital boundary around an extremely specific location. Anyone who walks through this boundary and has a smartphone with their location enabled will be able to see your ad across thousands of websites and apps.
What makes geofencing a viable part of digital marketing for assisted living? Imagine being able to target the areas or businesses where older adults might frequent the most. This may include senior centers, rehabilitation clinics, hospitals, and more. In addition to this, if you’re trying to recruit new employees and talent to your team, the same concept applies. You will be putting your community front and center on their smartphones for up to thirty days after they leave the designated boundary.
And the best part? This data can be tracked in real time, meaning you don’t have to wait around to see real results! Geofencing is just one of the many incredible digital marketing solutions that we offer here at Salt Rank.
Web Design and Development
Last but certainly not least on our list is web design and development. In this digital age, having a website that is both professional as well as easy to navigate is a huge game changer. Other than the real front door of your senior living community, your website will serve as the face of your business. You want to do everything you can to make sure that you are putting your best foot forward.
Here are a few key ways that having a quality website can be an asset to your business:
- Present information regarding what services you offer, including details on memory care, assisted living, independent living, respite care, and more.
- Highlight any awards or professional accolades you have received, such as ‘Most Beautiful Community’ or ‘Highest Rated Care Services’.
- Feature a photo gallery of your community, including images of your front lobby, dining area, recreation facilities, and resident rooms.
- Share images of important staff members as well as any relevant credentials or qualifications they have in relation to senior living.
That is only scratching the surface of what a professional website can do for you!
The Best Digital Marketing for Assisted Living
If you need a one-stop shop to help you handle everything related to senior living digital marketing, our Salt Rank team is here to help. We have helped hundreds of communities just like yours to establish their web presence, improve their social media engagement, and solidify their foothold in the digital world. To find out more information about our services and to book your free consultation, contact us today!
