4 Strategies to Launch Your Digital Customer Experience Faster

Are you working on a digital transformation in your business? Is your goal to create a better experience for your customers across all digital points of interaction, like your website, mobile application, and social media?

No business today can ignore the importance of a smooth customer experience across all digital touchpoints. According to a Qualtrics study, more than 65% of people said their experience on a website or app is a “very important” factor in their willingness to recommend a brand. Thankfully, the ultimate digital experience is primarily rooted in creating satisfaction in addition to consistency.

If your focus is to quickly develop a pleasing, effective customer experience, these strategies will help.

1. Utilize a no-code app development platform

For most businesses, having a mobile application is central to their digital customer experience. When your goal is to create a seamless digital experience fast, you don’t have time to wait months or even a year for software developers to make your application. Traditional app development is a tedious process, and because of the time involved, it’s also expensive.

Using a no-code platform will give you a speedy app development process because you won’t need to know any code. You don’t need to be familiar with any programming languages, either. This type of platform is entirely visual, and you can accomplish everything with a user-friendly interface.

With no-code technology, there’s no need to hire programmers or pull your existing software developers off-task just to launch a new app. If you know what you want, you can build it quickly.

2. Provide the same experience across all channels

Part of streamlining your digital customer experience requires providing the same experience for your customers on all channels. Customers should get the same high-level treatment regardless of where they are in your digital universe. When you plan ahead, this is easier to accomplish.

One of the best ways to ensure consistency throughout your digital environment is to create an omnichannel experience. For example, you can use a chatbot that will continue the same conversation with a user on your website, Facebook, and other social media platforms. No matter where a customer contacts you, their entire chat history will follow them.

Sometimes customers will contact a business on multiple platforms when they don’t get a response right away. They’ll feel more taken care of when they see their support request already loaded on those other channels; plus, they won’t have to repeat themselves, which will reduce their frustration.

With an omnichannel experience, you don’t have to worry about making sure your Facebook support team is providing the same level of support as your web team. You can have one team handle it all in one spot to ensure each customer gets the same level of support.

3. Outsource some tasks

Outsourcing some of your tasks will free you up to focus on other things that can’t be delegated. When creating a complete digital customer experience, you can’t do it all and expect a fast launch. Outsourcing is the leverage required for speed.

What you keep in-house will depend on your specific needs, but the most common outsourced tasks include:

• Writing email marketing newsletters and creating email sequences
• Setting up email list signup forms on your website
• Writing sales page copy for PPC ads
• Split testing your PPC ads
• Writing blog articles for your website
• Writing articles for content marketing that get published on other websites
• Extracting data from your CRM to see how your funnel is doing
• Optimizing your website for a better user experience

If you outsource just a few of these tasks to experts, you’ll have more time to work on the more pressing aspects of your digital customer experience, like generating positive reviews, making product how-to videos, and more. Since all these tasks will be done simultaneously, you’ll launch your digital experience faster.

4. Know your market well

It takes time to perform in-depth market research, but it’s time well spent. If you skip this stage, you might launch your digital experience quickly, but if your market is wrong, it won’t live up to your expectations and you’ll need to do more research and rebuild. In the end, it will take you twice as long (or longer) to launch a viable digital customer experience.

Launch faster by leveraging your resources

There are no legitimate shortcuts to launching a digital customer experience faster other than leveraging available resources. The keys to a quick launch are planning ahead to avoid delays and maximizing time by outsourcing smaller tasks. Your biggest savings will be time you don’t have to spend redoing your work.