IMARC Group, a leading market research company, has recently releases report titled “Customer Journey Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global customer journey analytics market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big Is The Customer Journey Analytics Market?
The global customer journey analytics market size reached US$ 11.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 29.6 Billion by 2028, exhibiting a growth rate (CAGR) of 17.5% during 2023-2028.
What Are Customer Journey Analytics?
Customer journey analytics includes examining and tracking customer experience at each touchpoint in the customer journey. It involves three key phases, including acquisition, activation, and adoption. It is commonly used by businesses and organizations to offer real-time insights regarding customer behavior. It assists in customer behavior prediction, enhancing the user experience, increasing revenues, and improving customer acquisition. As a result, customer journey analytics finds extensive applications in the hospitality, travel, telecommunications, healthcare, and banking, financial services, and insurance (BFSI) industries across the globe.
What Are The Growth Prospects And Trends In The Customer Journey Analytics Industry?
The global customer journey analytics market is primarily driven by increasing demand for converting information into digital form to produce insights that facilitate strategic decision-making across various organizations. Moreover, numerous technological advancements, such as the integration of artificial intelligence (AI) that help provide intelligent, convenient, and informed customer experience during the customer journey, are positively influencing the market growth.
Additionally, the surging adoption of customer journey analytics to perform traffic and e-commerce analytics is another major growth-inducing factor. Furthermore, the development of a customized omnichannel experience and the increasing product adoption in the retail and e-commerce sectors to track the customer journey across multiple channels in real time are contributing to the market growth. Other factors, including increasing penetration of smartphones, rising demand for consistent customer support across various platforms, and rapid digitization, are also anticipated to create a positive market outlook.
What Is Included In Market Segmentation?
The report has segmented the market into the following categories:
Breakup by Component:
- Solution
- Services
Breakup by Touchpoint:
- Web
- Social Media
- Mobile
- Branch and Store
- Call Center
- Others
Breakup by Deployment:
- On-premises
- Cloud-based
Breakup by Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises
Breakup by Application:
- Customer Segmentation and Targeting
- Customer Behavioral Analysis
- Customer Churn Analysis
- Brand Management
- Campaign Management
- Product Management
- Others
Breakup by Industry Vertical:
- BFSI
- IT and Telecommunications
- Retail and E-Commerce
- Healthcare
- Media and Entertainment
- Travel and hospitality
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key Players Operating in the industry?
The report covers the major market players including:
- Adobe Inc.
- Callminer Inc.
- Cisco Systems Inc.
- Genesys Telecommunications Laboratories Inc.
- Google LLC (Alphabet Inc.)
- International Business Machines Corporation
- Microsoft Corporation, NICE Ltd.
- Oracle Corporation
- Salesforce Inc.
- SAP SE
- Teradata Corporation
- and Verint Systems Inc.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC Group’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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The Customer Journey Analytics Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.
This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Customer Journey Analytics Market Research Report" by requesting FREE Sample Copy athttps://www.valuemarketresearch.com/contact/customer-journey-analytics-market/download-sampleMarket DynamicsRising trends of analytics attributed to the growth in availability of data in real-time and digitization leads into the acceptation for consumer behavior data analysts.
The analysis primarily concentrates on market operations to take effective marketing decisions.
The need of customer behavior data analysis results to the growth in demand for analysis of the consumer journey.
The modern investments coupled with the strategies of organizations in each and every sector limit the modern techniques and analysis methods can assist them to have an improved relationship with customers.
Customer Journey Analytics Market Highlights:The key players in the global customer journey analytics market include Acxiom, Adobe Systems, Salesforce, IBM, Nice Systems, Verint Systems, SAP, Pointillist, Clickfox and Quadient among others.The global customer journey analytics market is highly competitive.
Various established international brands, domestic brands and as well as new entrants form a competitive landscape.
The key players are nonstop increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio.
The customer journey analytics market is highly competitive due to the presence of several large vendors.
Customer journey analytics segment market globally drives the market majorly due to growing industries like automotive, healthcare, retail and eCommerce, telecommunication and IT among others.
Due to the small and medium sized businesses in emerging economies the demand of customer journey analytics is increasing continuously and it is expected to grow the customer journey analytics market at fast pace.The global customer journey analytics market segmented into four main regions such as North America, Asia-Pacific, Europe and Rest of the World.
