Economic Impact of Fitness Industry in Turkey

What is the Current Sceario of Fitness Centres in the Turkey?

With a population of 83.9 million as of 2020, Turkey has the world's 20th-largest nominal GDP, and 11th-largest GDP by PPP making it an upper-middle-income country. Majority of the population in the country, irrespective of age groups participate actively in regular physical activities such as walking, cycling & gymming in public parks, fitness centers or at home.

Around 80.0% of the population in Turkey, majorly comprising of age group 20-45 years invest 4-8 hours/week are more health conscious and belong to a fitness club than any other age category. Young population under the age group of 20-45 years makes up the larger proportion of doing fitness class activities and is motivated by workout experiences that deliver on balance, routine and prevention.

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The Turkey fitness Industry has expanded significantly over the last decade contributing ~% of GDP in 2020 with several fitness centre chains securing a key market foothold across the country. Turkey Fitness Services Market has less than 1.0% penetration rate with even though 80.0% of the population participate in some sort of physical activity daily.

The market has witnessed strong growth driven by increasing number of health and fitness centers along with rise in digital offerings directly contributing to the economy. The shift of the millennial generation to healthier lifestyle along with increasing disposable income and to overcome health issues such as diabetes and cardiovascular diseases has brought the importance of physical exercise to the fore driving the demand for fitness centers over the last decade.

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Direct Economic Impact of Fitness Centres

Turkey Health and Fitness Market contributed $~ Mn Revenue in 2020 with Offline and Online Fitness Centres contributing ~% and ~% respectively. The number of establishments grew by ~CAGR during 2015-2020. Popular medium sized fitness centers dominate the sector with hotel based and residential based fitness centers gaining importance over time.

Commercial Gyms: Popular medium sized gyms dominate the sector, with majority of the fitness centres in Turkey clustered in prime locations near Istanbul and Ankara. Istanbul alone has ~400 small and medium-size fitness clubs, 25% of which were opened within the last one or two years.

Hotel Gyms: A growing number of hotel chains are providing 360-degree wellness complemented by an innovative variety of fitness classes such as Yoga/Zumba and Gym or HIIT and membership plans.

Schools/Universities: 50-60% of Universities in Turkey have well equipped gyms in their campuses/hostels and charge a membership of $20-$25 per month. The gyms are usually equipped with Cardiovascular Fitness Equipment’s, Strength Training Equipment and others

Residential Townships/Compounds: The closure of public gyms, fitness centers and clubs since COVID 19 has led to an astounding demand for residential/community gyms and are by far the highest motivating factor for joining and going to a gym due to the social interactions.

Medical Fitness Centres and Others: Most medical fitness & wellness centers offer a variety of services such as Medical treatment, healthy nutrition consultancy, natural therapies and fitness with personal trainers and have professionals that are well aware of providing individualized programs for people with medical conditions.

Indirect Economic Impact oF Fitness Centres

The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology.

Fitness Equipment Market: Turkey Fitness Equipment Market generated a revenue of $~ in 2020 driven by rise in e-commerce changing lifestyle of the population, rise in sale of in-home equipment coupled with increasing inclination towards health and wellness in the country.

Premiumization of Real Estate: Renting in areas with recreational clubs & other amenities such as gym costs $`-$~ per sq. ft above the average standard rate.

Construction Sector: The cost of constructing a Fitness Centre in Turkey stands around $~ -$~ per square metre where labors involved in the construction and maintenance of the centres are paid $~ an hour, thereby generating employment in the industry.

SOCIO Economic Impact oF Fitness Centres

Turkey has been facing many healthcare challenges due to sedentary lifestyle such as Ischemic Heart Disease, Diabetes, Obesity and Mental Illness. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from Turkey’s fitness centres is $14.9 Bn in a year. The largest component of this saving arises from the avoided costs of diabetes, which provides a saving of around $8.5 Mn in a year along with increase in workforce participation and increase in workforce productivity 17.8 % and 55.0% respectively.

Government Initiatives

The government of Turkey has launched initiatives, which is playing a key role in promoting the well-being of the people of the country. Turkey has committed to reduce physical inactivity by 10% by 2025. The Ministry of Health, Gazi University and the WHO Country Office in Turkey jointly organized the “First Collaboration and Cooperation Workshop on Healthy Lifestyle: Physical Activity” highlighting the importance of the threat posed to public health and the determination to reduce physical inactivity levels in Turkey with a multisectoral approach, ensuring the participation of the private sector.

Future CATALYSTS IN Turkey Fitness Market

Turkey Health and Fitness Centres is expected to witness massive spikes in home-workout equipment with online fitness market growing at ~% CAGR and contributing majority of the revenue share (~% revenue share) in the forecasted year. Growth in the fitness industry will triggered by a ~% increase in the number of clubs across the country driving a total increase in members by ~% and contributing 0.08% to GDP. Rising affluence of middleclass upgrading their consumption lifestyle to opt for luxury services will encourage hotels & residential compounds and townships to incorporate fitness centres in their properties.

The main sectors covered by the fitness market in Turkey

Direct Economic Impact of Fitness Centers

• Overview of commercial gyms in the health and fitness market in Turkey
• Overview of fitness centers in hotels and resorts
• Overview of fitness centers in schools and universities
• Overview of fitness centers in towns/residential complexes
• Overview of hospital fitness centers
• Overview of fitness centers in sports clubs and government organizations

Indirect Economic Impact of Fitness Centers

• The size of the fitness equipment industry market in Turkey
• Valuation of premiums on the real estate sector
• Estimated cost of building a fitness center
• Technological disruptions of fitness centers in Turkey

Main target audience

• Fitness Equipment Manufacturers
• Fitness Equipment Distributors
• Fitness Centers
• Governmental organizations

Time period mentioned in the report:

• Historical period: 2015-2020
• Forecast period: 2020-2025

Main themes covered in the report

• The Social and Economic Landscape in Turkey
• Direct and indirect economic impact of the fitness industry in Turkey
• Overview of commercial gyms in the health and fitness market in Turkey
• About Turkey's Digital Fitness Market
• Assessment of the indirect economic impact of the fitness industry in Turkey
• The size of the fitness equipment industry market in Turkey
• Valuation of premiums on the real estate sector
• Technological disruptions of fitness centers in Turkey
• Assessment of the indirect economic impact of the fitness industry in Turkey
• Healthcare Scenario Overview/Health Statistics
• Potential health impacts and reduced health costs
• Customer mindset for fitness services
• The impact of COVID 19 on the fitness industry in Turkey
• Future outlook and outlook for the fitness services market in Turkey
• White Space and Opportunities in Turkey's Fitness Services Market
• Research Methodology

For more information on the research report, refer to below link:

صناعة اللياقة في تركيا ، تركيا الرقمية للياقة البدنية ، مؤسسات اللياقة في تركيا - أبحاث كين (kenresearch.com)

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