Effective SEO Techniques To Drive Organic Traffic

Digital Tokri

Effective SEO Techniques To Drive Organic Traffic

SEO is crucial to significantly increase traffic on your website and brand awareness. Almost 80 % of a website's traffic begins with a search query. That's why search engine optimization (SEO) is crucial to a business.

With no dearth of business units using SEO extensively, you need to choose the right SEO agnecy or experts who delivey high ROI for your business. Lets us look at the following effective SEO techniques for driving greater traffic.

Improve user experience

Your posts must be easy to read with shorter paragraphs, bullet points, images, and copywriting technique: bucket brigade (using a trigger word or phrase to pique interest)
Write content around long-tail keywords ('tips to buy a car'/'car buying guide')

Optimize voice-search

Soon 50 % of all searches will be voice-based, so you need to factor this into your SEO strategy.

Write content around long-tail keywords, promote your content, and build backlinks to your blog posts.

Create topic clusters

Know your target audience, build buyer personas
Organize content into clusters:

Pillar page: build a large 2000+ word resource that gives a broad view of the topic

Clusters: build smaller pages linked to pillar page which explains certain sections in greater detail

SEMrush is a great tool for SEO analysis that allows you to identify and analyze the keywords your competitors are using.
However, focus on keywords that are within your niche (better to have ten conversions from 100 visitors than get ten from 1000 visitors)

Detailed content wherever relevant

It has been observed that the longer the content, the higher the likelihood of its ranking at the top of the SERPs.

Use videos with YouTube SEO.

One of the most effective SEO techniques is on Youtube. YouTube videos rank in Google's top ten searches; also, it is the second most popular search engine, with more than 3 billion searches per month.

Make SEO-friendly videos; longer videos

Backlinks are the key

Links that are earned—through high-quality content, outreach, and influencer marketing—are safe and extremely effective. Create links from Blogs/Author bio sections/Product Pages/News sites/Forums/Directories.

Technical Optimization

Switch to HTTPS; Enable AMP for mobile (Accelerated Mobile pages)

Target local searchers with local landing pages and listings

Almost half the searches on Google are from people looking for local information like shops/ opening -hours/ telephone numbers/ addresses. Build and optimize local landing pages.

SEO performance measurement

Reporting and analytics are two critical elements of Search Engine Optimization techniques– both of which are indispensable to improving your overall marketing strategies.

Effective reporting means you can understand key questions such as:

What content really appealed to your customer?

What part of the website had the most UX issues?

Which page was the least (or most) visited, and why?

Which on-page SEO changes resulted in the highest rankings?

The following tools help you achieve this:

Google's Data Studio

Wayback Machine

SEMrush

Once your website begins to rank in the first pages of Google's search results, you'll get more visibility which means more traffic, more conversions, and eventually, increased revenue.

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Here is how to create engaging content that will rank well in search engines. 1) The most important thing when it comes to SEO is keyword research. 3) Another step is to create a keyword list and then search for them on Google Trends and Google Adwords Keyword Tool. The best way to create SEO content is to build a strategy that will be able to help it rank in the search engines. You should also know what kind of content will be most valuable for your target audience and then use those pieces as a starting point for your own content creation.

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