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India Ready to Mix Food Market: Rising Demand for Convenient and Flavourful Meal Solutions

Yashvi Gadhiya
India Ready to Mix Food Market: Rising Demand for Convenient and Flavourful Meal Solutions

Market Overview:

The global India Ready to Mix Food Market is estimated to be valued at US$ 284.38 Mn in 2020 and is expected to exhibit a CAGR of 16% over the forecast period 2021-2028, according to the market research report published by Coherent Market Insights. Ready-to-mix (RTM) food products include various meal options, such as instant breakfast mixes, dessert mixes, and snack mixes that offer convenience, time savings, and a wide range of flavors. These products cater to the growing demand for easy-to-prepare meals among busy consumers seeking quick and delicious options.

Market Key Trends:

With the changing lifestyle patterns and hectic schedules, the demand for ready-to-mix food products has witnessed significant growth. One key trend in the India Ready to Mix Food Market is the increasing preference for healthier and organic options. Consumers are becoming more health-conscious and seeking nutritious meal solutions that are ready to eat or easy to prepare. This has led to the emergence of organic and gluten-free RTM food products that cater to specific dietary needs.

For instance, brands like Gits Food Products Pvt. Ltd. have introduced organic and gluten-free options in their range of ready-to-mix products. These offerings are gaining popularity among health-conscious consumers who want to enjoy the convenience of RTM meals without compromising on nutrition.

Porter's Analysis:

- Threat of New Entrants: The market is witnessing the entry of new players who are capitalizing on the growing demand for ready-to-mix food products. However, established brands enjoy strong customer loyalty and distribution networks, which act as barriers to new entrants.

- Bargaining Power of Buyers: Consumers have a wide range of options to choose from in the ready-to-mix food market, resulting in moderate buyer power. However, competitive pricing and product differentiation by key players give them an upper hand.

- Bargaining Power of Suppliers: Suppliers of raw materials, packaging, and ingredients hold moderate bargaining power due to the availability of multiple suppliers. Key players often have long-term partnerships with suppliers to maintain consistent quality and timely deliveries.

- Threat of New Substitutes: The threat of new substitutes in the market is relatively low, as ready-to-mix food products offer a unique combination of convenience, flavor, and versatility that is not easily replicable by homemade alternatives.

- Competitive Rivalry: The India Ready to Mix Food Market is highly competitive, with key players continuously innovating and launching new products to cater to evolving consumer preferences. This intense rivalry drives product advancements, marketing strategies, and distribution expansion.

Key Takeaways:

- The India Ready To Mix Food Market Size is expected to witness high growth, exhibiting a CAGR of 16% over the forecast period. This growth is driven by factors such as changing consumer lifestyles, increasing urbanization, and the need for convenient meal solutions.

- In terms of regional analysis, urban areas in India are the fastest-growing and dominating region for the ready-to-mix food market. The rise in disposable income, busy lifestyles, and changing dietary habits are contributing to the high demand for these products in urban households.

- Key players operating in the India Ready to Mix Food Market include Indian Tobacco Company, Mavalli Tiffin Room, Gits Food Products Pvt. Ltd., Kohinoor Foods, Priya Foods, and Bambino Agro-Industry. These players focus on product innovation, expanding distribution networks, and strategic partnerships to maintain a strong market position and cater to diverse consumer preferences.

In conclusion, the India Ready to Mix Food Market is witnessing significant growth due to the increasing demand for convenient and flavorful meal solutions. The market is characterized by the emergence of healthier and organic options, strong competition among key players, and a focus on catering to urban consumers. With consumer preferences shifting towards time-saving and easy meal options, the ready-to-mix food market in India is poised for continued growth in the coming years.

Yashvi Gadhiya
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