logo
logo
AI Products 

Social Media Management Market Size, Statistics, Trends, Share, Competitive Analysis

avatar
jony toal
Social Media Management Market Size, Statistics, Trends, Share, Competitive Analysis

The Social Media Management Market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period.


Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=321810


The social media management market is expected to grow at a significant rate during the forecast period, owing to various business drivers. Some factors driving the growth of the social media management market include the rising need to focus on competitive intelligence, the growing need to drive search RoI for social media strategy, enhancement of customer experience with social media management, the shift of people toward the virtual realm due to COVID-19 and the increase in user engagement of social media using smartphones.


By component, Services segment to witness higher CAGR during forecast period


The scope of the services segment comprises professional services and managed services. Services constitute an essential part of the software life cycle, including product upgradation, maintenance, training, and consulting. In the era of the digital economy, enterprises are evolving and demanding new ways to improve their RoI and business optimization. Vendors offer various services in the social media management market, such as support and maintenance and consulting, to execute and manage the social media management solution life cycle. The complexity of operations and the surge in the deployment of social media management solutions mainly govern the services segment's growth. Enterprises turn toward services instrumental in streamlining business operations and optimizing business resources to boost growth and generate higher revenues. Support, which is also included in the services segment, comprises pre- and post-sale support. Organizations have realized the importance of social media analytics and are looking for added services with which they do not have to worry about hardware breakdown or regular updates.


By organization size, Medium-sized Enterprises to register for the highest market size during the forecast period


In the social media management market study, organizations with revenue between USD 10 million and USD 1 billion are considered medium-sized enterprises. These enterprises constitute the largest market size in the global social media management market. Medium-sized Enterprises have been majorly dependent on the proliferation of mobile devices, IoT, and social media user growth, which demands managing these digital assets. Medium-sized Enterprises have been increasingly investing in social media advertising and marketing and selling activities to promote their products and services as social marketing is gaining significant demand. This, in turn, has created the need for integrated social media management tools to share, collaborate, and manage enterprise content over social media for revenue generation.


Asia Pacific to register fastest growth rate during the forecast period


Asia Pacific has continually presented lucrative market opportunities for social media management, and is expected to become the fastest growing regional market. Solutions providers with a notable increase in social media management across its developed and emerging countries. Australia, Japan, Singapore, China, and India have displayed ample growth opportunities in the social media management market. Owing to a rapidly proliferating technology-backed economical structure, Asia Pacific is expected to emerge as the fastest-growing region in social media management Solutions demand during the forecast period.


Get More Info - https://www.prnewswire.com/news-releases/social-media-management-market-worth-51-8-billion-by-2027---exclusive-report-by-marketsandmarkets-301761911.html  


Moreover, Asia Pacific is expected to provide significant growth opportunities over the next five years. The rising demand for advanced solutions that are cloud-driven and cloud-supported has resulted in the increasing demand for social media management Solutions in Asia Pacific, thereby resulting in increasing investments and technological advancements across industries. The market in Asia Pacific is expected to experience strong growth as Asia Pacific organizations are rapidly adopting order management Solutions to meet the demands of their customers. The competition in this region is fragmented, and market vendors are looking to expand their presence in the region, which would result in infrastructure improvement and business-strategic benefits. Countries that are expected to constitute a major portion of the Asia Pacific market include China, India, Japan, South Korea, and Australia.


Some major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).



MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.


MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.


The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.


To find out more, visit www.MarketsandMarkets™.com or follow us on TwitterLinkedIn and Facebook.


Contact:

Mr. Aashish Mehra

MarketsandMarkets™ INC.

630 Dundee Road

Suite 430

Northbrook, IL 60062

USA: +1-888-600-6441

Email: [email protected]

collect
0
avatar
jony toal
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more