The global lip powder market was valued at $1689.8 million in 2022, and is projected to reach $2988.8 million by 2032, growing at a CAGR of 6.2% from 2023 to 2032. Lip powder is a lip color in powdered form, which gives different feel and finish than classic lipstick cream, stain, or liquid. It is made from silica that helps create an even spread. It also contains coconut oil, glycerin, and vitamin E for hydrating the lips.
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The pigment-packed dust present in the lip powder melts onto the lips and creates a thin layer of matte or metallic color on lips after application.
The lip powder market is predicted to expand significantly during the forecast period as a result of various factors, including rising demand for natural and organic cosmetic products, increasing awareness of cruelty-free beauty products, and the growing popularity of matte lip colors. The increase in need for natural and organic beauty products is one of the primary drivers of the lip powder market growth. Consumers are becoming more aware of the potential detrimental consequences of certain chemicals present in typical cosmetics products, urging them to seek out for more natural and organic alternatives. Lip powder is manufactured from natural ingredients and is free of hazardous substances, which makes it an attractive option for such customers. Another factor boosting the growth of the lip powder industry is the growing popularity of matte lip colors. Matte lip colors are extremely pigmented and provide a long-lasting, smudge-proof finish. Lip powder, which may be applied as a matte finish, is a great option for customers who prefer this kind of lip color.
The lip powder industry is projected to face considerable challenges due to the complexities in its application. The proper application of lip powder requires a certain level of expertise and practice, which could hinder potential customers from adopting this new product. Furthermore, another major issue is that lip powder may not be suitable for all skin types. Lip powder application may result in undesirable effects such as excessive dryness of the lips or even irritations. Concerns over potential skin reactions and application difficulties hinder its widespread adoption. In addition, the shift towards minimalistic makeup routines and the availability of established alternatives contribute to a challenging competitive landscape. Overcoming these barriers requires a focus on product safety, ease of use, and effectively differentiating lip powders from existing options. Therefore, leading players in this market need to recognize and resolve these difficulties in order to boost the demand for lip powder and provide a more inclusive and user-friendly experience for all prospective customers.
Lip powder, one of the innovative beauty products has acquired a lot of attention nowadays, due to rising customer desire for various, long-lasting, and personalized lip products. Lip powders offer a unique blend of qualities that set them apart from traditional lipsticks and glosses, creating a specialized market. In addition, the availability of an extensive range of lip powder colors and varieties meet the various preferences of clients. Lip powder can also be used over liquid or cream lipstick to improve the appearance and deepen the color. Increase in awareness about appearance among working-class women further drives the growth of the lip powder market demand. Working-class women prefer lipstick colors that long lasting. Increase in disposable income also allows consumers to purchase branded cosmetic products. All these factors are anticipated to create excellent opportunities for the key players operating in the Lip Powder Market Forecast years.
The key players profiled in this report include L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, Essence Cosmetics, By Terry Paris, and Sephora. Investment and agreement are common strategies followed by major market players. For instance, in February 2018, NARS COSMETICS collaborated with fashion designer Erdem Moralioglu to produce the 13-piece odd flower collection, which comprised the poison rose lip powder palette in six distinct colours, as well as eye and cheek products.
The lip powder market is segmented on the basis of type, end user, distribution channel, and region. By type, the market is divided into lip powder palettes and lip powder pen. By end user, the market is classified into Under 18 years old, 18-30 years old, 30-45 years old, and above 45 years old. By distribution channel, the market is classified into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the lip powder market analysis from 2022 to 2032 to identify the prevailing lip powder market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the lip powder market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global lip powder market trends, key players, market segments, application areas, and market growth strategies.
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Global Lip Powder Market Report 2025 is projected to reach USD 525.9 million by 2025, according to a new report released by Million Insights.
It is anticipated to grow at a CAGR of 6.3% over the approximated years.
The demand for matte colors and lightweight products is increasing rapidly.
Consumers preferring trying out new innovative products that are trendy and give them a better appearance.
This product consists of lip balm along with the lip powder.
The online segment of distribution channel is estimated to grow significantly in the forecasted period due to increase in a number of online retail stores and rise in adoption of internet services along with an increase in a number of internet users.
