Market Overview:
Anime refers to hand-drawn and computer animation originating from Japan. Anime films and television shows span many genres from action to adventure and drama. With the growth of streaming platforms, anime streaming has emerged as the fastest growing segment in the anime market. Viewers can now easily access a wide library of anime content online.
Market key trends:
The increasing popularity of anime streaming subscriptions among millennials and Gen Z is a major trend in the anime market. Streaming services like Netflix, Crunchyroll, and FunimationNow offer thousands of anime titles across different genres on demand. Their massive libraries of both classic and new anime shows are attracting many first-time viewers. Furthermore, digitalization is allowing anime content producers to release entire seasons online simultaneously for a global audience. This Netflix-style release model has boosted the viewership of many popular anime franchises worldwide.
The global Anime Market Size is estimated to be valued at US$ 32.38 Bn in 2023 and is expected to exhibit a CAGR of 17% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Segment Analysis
The global anime market is segmented on the basis of type, content, distribution channel and demographic. Based on type, the market is segmented into TV anime, OVA, film and music. Among these, TV anime dominated the market in 2022 and is expected to remain the largest segment over the forecast period due to easy accessibility on various streaming platforms and television.
Key Takeaways
The global anime market is expected to witness high growth, exhibiting a CAGR of 17% over the forecast period, due to increasing popularity of anime content globally especially among youngsters.
Regional analysis
Asia Pacific dominates the anime market and is estimated to continue its dominance over the forecast period. This is attributed to presence of major anime producing countries like Japan, South Korea and China in the region.
Key players
Key players operating in the anime market are Production I.G, Inc., Studio Ghibli, Inc., Pierrot Co., Ltd., Sunrise Inc., Toei Animation Co., Ltd., BONES INC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., Manglobe Inc., and PAWORKS Co., Ltd. The global anime market is consolidated in nature with top players accounting for majority market share. Production I.G is the largest player due to its huge content library and strong brand presence globally.
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