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Size and Share Assessment: Navigating the Shampoo Market (2023-2030)

Size and Share Assessment: Navigating the Shampoo Market (2023-2030)

The global shampoo market size was valued at USD 32.78 billion in 2022 and is projected to grow from USD 34.46 billion in 2023 to USD 50.37 billion by 2030, exhibiting a CAGR of 5.57% during the forecast period.

The global hair care products market is fueled by the desire for healthy, shiny, and stronger hair, particularly among teenage girls. Shampoo, a viscous liquid used for cleaning hair, plays a significant role in meeting these hair care needs. Fortune Business Insights presents this information in their report titled "Global Shampoo Market, 2023–2030."

Major Players Profiled in the Report:

  • L’Oreal S.A. (France)
  • Unilever (U.K.)
  • Procter & Gamble Co. (U.S.)
  • Henkel AG & Co. KG aA (Germany)
  • Johnson & Johnson (U.S.)
  • Coty Inc. (U.S.)
  • Estée Lauder Co. Inc. (U.S.)
  • Kao Corporation (Japan)
  • Beiersdorf AG (Germany)
  • Shiseido Co. Ltd. (Japan)


Added Benefits of Non-medicated Products to Gain Popularity

By product type, the market is divided into medical/special-purpose and non-medicated/regular.

Non-medicated segment is expected to hold a significant market share due to their wide applications. Hair wash products with detoxifying properties, cuticle nutrition, smoothing, and scalp balancing are gaining popularity for their added benefits.

Convenience and Pump Dispensers Drive Demand for Liquid Hair Care Products

By form, the market is categorized into solid, liquid, and others such as foam and paste. Convenience and easy application drive the demand for liquid hair care products. Pump dispensers further support segment growth during the forecast period.

Rise of Household Usage Drives Dominance of Hair Wash Products

By application, the market is bifurcated into commercial and household. The dominance of the household segment can be attributed to the widespread use of these products as personal care items by a large population, including babies and kids.

Hypermarkets/Supermarkets to Dominate Owing to Preferred Destination for Personal Shopping

By distribution channel, the market is classified into hypermarkets/supermarkets, convenience stores, online channels, and others.

Supermarkets/hypermarkets attract customers with brand comparisons, discounts, and perks, making them popular for personal care shopping.

They provide a convenient and comprehensive shopping experience.

From the regional ground, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage

The research report presents a comprehensive market examination, emphasizing crucial elements, including the competitive environment, distribution channels, and prominent product categories. Furthermore, the report provides valuable observations on market trends and significant industry advancements. Apart from the aforementioned factors, the report encompasses numerous variables that have bolstered market expansion in recent times.

Drivers and Restraints

Rising Hair Related Concerns Drive Market Growth

Various factors such as climate variations, occupational factors, dietary habits, and more can contribute to scalp health deterioration. As a result, the increasing prevalence of hair-related concerns across different age groups and the need for effective hair nourishment are expected to propel market growth in the coming years.

However, increasing awareness regarding the detrimental impact of chemical ingredients in hair care products may pose a challenge to the shampoo market growth.

Regional Insights

Asia Pacific Driven by Growing Consumer Base and Strategic Product Offerings

The Asia Pacific market's strong position can be attributed to the growing millennial and Gen X population and their increasing expenditure on hair care products. Additionally, market players are focusing on expanding their reach by targeting the rural population by introducing affordable sachet packaging, which helps enhance market penetration.

The North America market is primarily propelled by the increasing presence of hair studios, spas, and salons in the U.S. and Canada.

Competitive Landscape

Established and Local Companies Compete for Consumer Attention by Offering Novel Products

The market consists of well-known brands and local companies, leading to intense competition to increase the shampoo market share. Established brands such as Unilever's TRESemme position themselves as offering salon-style effects to attract a larger consumer base.

Key Industry Development

  • December 2022: OUAI HAIRCARE launched an anti-dandruff shampoo that helps to reduce irritation, itching, and flaking related to dandruff. It comprises key ingredients such as propanediol caprylate and salicylic acid, which relieve dandruff symptoms and reduce the bacteria that cause dandruff.

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