Sign in

8 Practical Media Training Tips For Busy Executives

Tejaswini Parker
8 Practical Media Training Tips For Busy Executives

Imagine acing every interview and press conference with confidence and poise, all while keeping your day-to-day operations running smoothly. As a busy executive, learning how to present well in the media will completely change how you handle interviews. 

It’s not just about conveying your message; it’s about doing so in a way that adds to your and your company's image. Here are some practical media training tips to help out busy executives like you! 

Understand the Canadian Media Landscape

Let’s understand the media landscape in Canada before anything. It's a diverse landscape with a general mix of television, radio, newspapers, and social media. Traditional media usually gets more trust from the general public but after the government passed the Bill C-18, which would need tech giants like Meta and Google to compensate media organizations if they wish to host Canadian news content on their platforms like Instagram and Facebook. 

This is a tricky landscape, so showing your genuine self while still being professional is key. Here are 8 media training tips for busy executives in Canada: 

1. Know Your Message

Before any interaction with the media, be clear about your key messages. What are the three main points you want to convey? How will you deliver them to make the most impact? How will you make sure that all three points are mentioned during the interview? Once you have your script ready, take a review from your colleagues or friends. 

2. Tailor Your Approach to Different Media Outlets

A report by the Canadian Media Concentration Research Project highlights the diversity in Canada's media landscape. Understand whether you’re addressing a business-oriented audience like the Financial Post or a broader one like CBC.

3. Practice Makes Perfect

Set aside time each week, even if it's just 30 minutes, to practice mock interviews. Record and watch your sessions to improve your delivery and body language. You will find yourself more confident with regular practice. You can show your recorded clips to friends for an honest review and keep modifying until you are happy. 

4. Develop a Crisis Communication Plan

Interviewers ask tough questions, that’s how interviews become interesting. With a crisis plan in place you will know how to respond without being visibly anxious or panicky. Remember, how well you handle these situations will mitigate negative impacts on your company’s reputation.

5. Engage with Authenticity

A Canadian Marketing Association report highlights that authenticity leads to better customer trust and loyalty. Be genuine in your responses and avoid overly rehearsed answers.

6. Understand the Power of Non-Verbal Communication

Your body language speaks volumes. Maintain eye contact, use open gestures, and be mindful of your posture. Your facial expressions should match the tone of your conversation. Smile naturally when discussing positive aspects, and show sincerity and concern during serious topics. Speak clearly and vary your tone to maintain listener interest. 

7. Stay Informed and Be Responsive

In the age of instant news, staying informed is key. Executives should be well-informed about current events and industry trends to look more credible in the eyes of the media.

8. Use Statistics and Data Effectively

Include relevant statistics and data to substantiate your points but don’t overdo it. Read your audience and if you feel they are analytical, add some facts. But an audience that wants to see emotions, make sure you show that during the interview but remain factual, don’t make up false scenarios. 

Bulletproof Media Training in Toronto offers a customized 1-day media training program for corporate executives, virtually and in-person. Their team of award-winning media trainers have over 20 years of experience working with brands and organizations across North America. Visit their website for more details.

Tejaswini Parker
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more