The global Women Health App Market is estimated to be valued at US$ 3,14 Bn or in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Women health apps help track different aspects of women's health like fertility, monthly cycle, pregnancy, and more. These apps provide important insights about women's health through personalized data analysis and can help detect potential health issues.
Market key trends:
One of the major trends driving the growth of women health app market is the rising adoption of wearable healthcare devices. Women increasingly use smartwatches, fitness trackers and other wearable devices to track different health indicators like heart rate, stress levels, sleep patterns etc. This real-time health data can be synced with women health apps for a comprehensive health analysis. Many apps have also integrated with various wearable devices to provide an enhanced user experience. This rising popularity of connected healthcare is expected to significantly boost the demand for women health apps over the forecast period.
Segment Analysis
The women health app market is segmented by product, into period tracker apps, fertility tracker apps, ovulation tracker apps, pregnancy tracker apps, and nutrition apps. Within product segments, pregnancy tracker apps dominate the market as they provide crucial health and lifestyle guidance to pregnant women. Features like diet & exercise tracking, contractions & baby movement monitoring helps expecting mothers manage their health and care routines effectively.
Key Takeaways
Global Women Health App Market Size is expected to witness high growth, exhibiting CAGR of 14% over the forecast period, due to increasing awareness about women health and wellness among consumers.
Regional analysis - North America dominates the global women health market currently due to increasing adoption of smartphones and availability of high-speed internet in countries like US and Canada. Asia Pacific is expected to witness the highest growth rate during the forecast period owing to growing women health consciousness in emerging nations such as India and China.
Key players - Key players operating in the women health app market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Clue and Flo Health are widely used period tracking apps while Fitbit, Apple Watch, and Google Fit provide fertility and pregnancy tracking features along with overall wellness. The market players are investing in technologies like AI and offering integration with other healthcare apps to consolidate their market position.
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The global wearable fitness trackers market is projected to attain a revenue of $48.2 billion by 2023, progressing at a 16.5% CAGR during the forecast period (2018–2023), according to a study conducted by P Intelligence.
The market is witnessing growth due to the increasing demand for wireless and continuous health monitoring devices, rising utilization of fitness tracking apps, growing disposable income, and surging awareness regarding obesity.
On the basis of product, the market is divided into leg-wear, smart garments and body sensors, wrist-wear, and others.Receive Sample Copy of this Report: https://www.psmarketresearch.com/market-analysis/wearable-fitness-trackers-market/report-sampleSmart garments and body sensors are projected to register the highest CAGR during the forecast period, owing to the rising collaboration of fitness, fashion, and high-tech companies.
The wearable fitness trackers market is bifurcated into direct and indirect in terms of distribution channel.
Between the two, the indirect category is expected to hold the larger share of the market during the forecast period, owing to the rising preference of customers for online shopping and growing number of online stores across the globe.Make an Enquiry before Purchase: https://www.psmarketresearch.com/send-enquiry?enquiry-url=wearable-fitness-trackers-marketGeographically, North America dominated the wearable fitness trackers market in the past, due to a large number of established players, rising spending in the healthcare sector, growing adoption of fitness trackers for health monitoring, and surging prevalence of chronic diseases.
The Asia-Pacific region is projected to register the fastest growth during the forecast period.
