logo
logo
AI Products 

5 Conversations Every CMO-CTO-CIO Should Have in 2024

avatar
Shelvia Murmu
5 Conversations Every CMO-CTO-CIO Should Have in 2024

The CMO-CTO-CIO relationship is crucial as the tech and marketing functions are intertwined. Marketing data and digital innovations have helped both areas to offer better products and campaigns at scale. While collaboration is the key to drive business impact, departmental silos can limit the potential of partnerships across the executive team.



In 2024, CMO, CTO, and CIOs must achieve a strong partnership that permeates their respective firms. They must have a practical framework to turn ideas into action by infusing customer-focused marketing and tech strategies. Marketing and tech teams move at a different paces, causing friction.


Hence, CMO-CTO-CIOs must discuss their teams’ priorities and how they can balance them. They must devise strategies aligning with the firm’s nuances and modify the approach that best fits the unique dynamics and goals of the team.

These five conversations will help CMO-CTO-CIOs redefine collaboration and share vision and values. It will boost cooperation and helps mitigate the risks of misalignment, departmental silos, conflicts, and delayed growth.


These five conversations will help the three C suite executives – CMO, CTO, and CIO -redefine collaboration and share vision and values. It will boost cooperation and help mitigate the risks of misalignment, departmental silos, and conflicts that could delay growth.


In 2024, CMO-CTO-CIOs must share performance incentives and KPIs that knot their success, stimulate collaboration, and drive long-term business growth and CX. They must discuss progress on these KPIs that will provide CMO-CTO-CIOs transparency throughout each project.ith the right procedures, they can ensure that their cloud setup is protected and that security functions run smoothly.

collect
0
avatar
Shelvia Murmu
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more